Senior Manager, Lifecycle Marketing

The posting, as Havenlybrands wrote it

At Havenly, we're all about making space for better living. We consider it a privilege to help people create and refine their little corner of the world. Join our passionate team to make an impact, disrupt an industry, and make good design accessible to all.

Havenly celebrates differences and encourages everyone to bring their true selves to work. We take pride in ensuring every team member feels valued, heard, welcome, and has equal opportunity to thrive. We are committed to cultivating a diverse and inclusive team that is open to candidates of all backgrounds.
Our Core Values

• Exhibit Gumption: meet every challenge with spirit and energy; believe the impossible is possible.
• Overperform: work hard, move fast, be scrappy.
• Stay Playful: no jerks, no whiners; have fun and keep perspective.
• Act Like an Owner: be accountable, speak up, act in Havenly's best interest.

The Role

Havenly Brands is looking for a Senior Manager, Lifecycle Marketing to own CRM and lifecycle strategy across our portfolio of seven home brands: Havenly, Interior Define, Burrow, The Citizenry, The Inside, St. Frank, and The Expert. This is a chance to uplevel the strategic and business impact of our program — building out journeys, cross-brand programs, and an AI-forward CRM stack for a fast-growing, multi-brand portfolio.
What You'll Own

• Lifecycle and CRM strategy across all seven Havenly Brands properties — email, SMS, and push — including journey architecture, tenure-based lifecycle states, and re-engagement/win-back programs
• Day-to-day management and development of a team (planned to consist of one or two associates, plus indirect direction of a nearshore execution team)
• Cross-brand lifecycle programs: identifying and building journeys that move customers across the Havenly portfolio, not just within a single brand
• Channel expansion: scaling SMS and push from where they are today into full lifecycle channels
• New journey strategy and build sequencing across brands, in partnership with Product and Engineering
• Campaign calendar oversight across brands and channels, coordinating timing, sequencing, and deployment with Brand and Creative
• Brand voice integrity across the portfolio — running shared lifecycle infrastructure and cross-brand programs without flattening seven distinct brand voices into a single house tone
• Measurement and reporting cadence: consistent, clear, and actionable performance narratives to leadership
• Deliverability and list health across seven sending domains — sender reputation, consent hygiene, sunset policies, and the operational discipline that keeps inboxes open as we scale volume
• Compliance across email and SMS (CAN-SPAM, CCPA/GDPR, TCPA) - including consent capture, preference management, and audit-readiness as SMS volume grows
• Vendor and platform relationships (Braze, and evaluation of adjacent tools)

What You'll Drive

• Bring dedicated focus and ownership to lifecycle — journey strategy, segmentat

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ch as existing expertise .
The Details

• Employment type: Full-time, exempt.
• Location: On-site with strong preference in our Denver, CO office.
• Compensation: $130,000 - $140,000, based on experience
• Benefits: enerous PTO, volunteer days off, health benefits (Medical, Dental, Vision, Disability), 401(k) with company match, paid parental leave, plus Havenly-specific perks: free design services, furniture discounts, and merchandise/anniversary credits.
• Work authorization: Applicants must be currently authorized to work in the United States on a full-time basis. We do not offer any sponsorship.
• Application deadline: Applications are open through November 30, 2026. This deadline may be extended; if it is, this posting will be updated to reflect the new date.

Interview Process

• Introductory Interview: with Mo McGinnis , Director of People & Culture or Brenna Kalish , Senior Talent Acquisition Partner. A chat to learn about your experience, what you're looking for next, as well as a chance to ask any questions. (15 minutes)
• Manager Interview: with Stang Gappa , our VP of Growth. A deep dive into the specifics of the role and how your expertise fits. (60 minutes)
• Technical Interview with Jake Meier, our COO/CTO. (45 minutes)
• Consumer Insights & Strategy Interview with Lee Anne Blake , our Chief Commercial Officer. (45 minutes)
• Experiential & Team Interview: with a variety of team members. This can include a take-home project, case interview, and/or live working session. You'll meet with teammates, cross-functional partners, direct reports, or execs. (75 minutes)
• Leadership & Strategy Interview with Lee Mayer , our CEO.
• Offer!

Equal Opportunity
Havenly is an Equal Opportunity Employer. Havenly's employment decisions are made without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.