Head of Enterprise Marketing

The posting, as HeyGen wrote it

About HeyGen

At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.
Learn more at www.heygen.com . Visit our Mission and Culture doc here .

The Role

We’re looking for a Head of Enterprise Marketing to build and lead HeyGen’s enterprise marketing motion, with an initial focus on helping us win the world’s largest and most strategic companies.

HeyGen already has significant organic adoption inside many of the world’s largest enterprises. Our next opportunity is to turn that awareness and usage into deep, strategic enterprise relationships — while proactively breaking into the high-value accounts we want to win.

This is not a traditional B2B demand generation role focused on maximizing lead volume. You’ll partner closely with our enterprise sales team to identify the accounts that matter most and develop creative, highly targeted programs that help us engage the right buyers and buying committees within them.

You’ll be the founding leader of this function, reporting to the CMO. You’ll start as a highly hands-on operator — developing strategy and personally executing programs — with the opportunity to build a team as the motion scales.

What You’ll Do

Build our strategic account marketing engine

• Partner closely with Enterprise Sales to develop and continuously refine our named-account strategy, account tiers, priority industries, and buying committees.
• Build the ABM playbook for HeyGen from the ground up, defining how Marketing and Sales work together to penetrate and win our highest-value accounts.
• Develop deep understanding of priority accounts, their business challenges, key stakeholders, existing HeyGen adoption, and signals of buying intent.
• Create repeatable account planning and measurement systems that can scale as our enterprise business grows.

Create programs that get us into the accounts that matter

• Develop highly targeted campaigns across paid media, personalized digital experiences, executive programs, field marketing, gifting/direct mail, and other channels.
• Create personalized landing pages, pitches, demos, content, and experiences tailored to priority accounts and industries.
• Build executive programs — including intimate dinners, roundtables, VIP events, and executive-to-executive engagement — that create meaningful relationships with senior enterprise buyers.
• Develop creative ways to surround entire buying committees, reaching champions, decision-makers, influencers, and stakeholders with messaging relevant to their role.
• Experiment aggressively. Find unconventional ways to get the attention of difficult-to-reach enterprise buyers r

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attention of a Fortune 500 executive rather than simply running the standard B2B playbook.

• Analytical enough to understand account signals, measure program effectiveness, and make disciplined decisions about where to invest.
• Comfortable spanning strategy and execution. You can present an enterprise marketing strategy to the leadership team in the morning and personally ship a campaign in the afternoon.
• Experience with broader B2B demand generation is a plus. Over time, this role may expand beyond strategic accounts into more scalable enterprise and mid-market programs.
• Experience building a function from an early stage and eventually hiring and leading a small, high-performing team.
• Experience at a fast-growing PLG company is a strong plus.

AI-Native Mindset

We believe the best operators today are AI-native.

You should be deeply fluent in AI tools and comfortable using them to research accounts, understand buying committees, personalize campaigns, create content, analyze performance, and multiply your output. We’re looking for someone who sees AI not simply as something HeyGen sells, but as a fundamental part of how modern marketing should operate.

Salary Range

$200,000 – $250,000 + equity + benefits

Please note that the salary information is a general guideline only. HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, HeyGen offers equity, comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us at HeyGen and be part of a team that's reshaping the world of video creation through innovative technology!