Quality Assurance Associate Manager, Growth Marketing Operations

The posting, as Hinge Health wrote it

ABOUT THE ROLE

We are seeking a QA Associate Manager to join our Growth Marketing Operations (GROMO) team. This role is ideal for someone with a strong background in marketing campaign testing and quality assurance, with expertise in audience segmentation, personalization logic, and campaign execution validation.

This role requires a deep working knowledge of marketing deployment platforms—including how to build, test, and troubleshoot campaigns using systems like Iterable, Adobe Journey Optimizer, or Salesforce Marketing Cloud. The ideal candidate has hands-on experience working within these platforms to design campaign logic, validate audience segmentation, resolve execution failures, and monitor post-send performance. You understand not just how to test campaigns, but how the underlying system logic impacts deliverability, targeting accuracy, and cross-channel orchestration.

The primary focus will be on testing, diagnosing, and optimizing marketing campaigns across multiple channels, including email, SMS, push, and in-app messaging. You will work closely with marketing, CRM, and data teams to ensure flawless campaign execution and identify potential issues before launch.

As Hinge Health continues to scale its marketing complexity, this role will also help evolve QA toward more automated, AI-assisted, human-supervised ways of working. At the P3 level, that means using AI and automation to improve the speed, consistency, and depth of campaign validation, while applying strong judgment to verify outputs, investigate anomalies, and recommend practical process improvements. This role is not expected to set the company-wide AI QA strategy, but it should actively contribute to a more modern, scalable quality practice through thoughtful experimentation and day-to-day adoption of new tools.

WHAT YOU'LL ACCOMPLISH

Testing & Validation

• Develop and execute comprehensive test plans for marketing campaigns and audience segmentation logic.
• Validate dynamic content, personalization rules, event triggers, and data accuracy before deployment.
• Identify, document, and track issues related to segmentation mismatches, automation logic, and campaign execution failures.
• Apply a mix of manual, exploratory, and repeatable validation methods based on campaign complexity, risk, and timeline.
• Use AI-assisted workflows where appropriate to accelerate pre-launch checks, spot inconsistencies, and improve test coverage, while maintaining human review and final QA accountability

Diagnostics & Troubleshooting

• Investigate live campaign issues using platform logs, segmentation reports, and campaign performance data.
• Collaborate with marketing operations, CRM, and data teams to troubleshoot campaign execution errors.
• Validate webhook integrations, API connections, and cross-channel marketing triggers, as needed.
• Surface recurring failure patterns and recommend practical guardrails, checklists, or workflow changes that reduce r

[…]
edical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.

• Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
• Modern life stipends: Manage your own learning and development.
• Grow with us: Grow with us through discounted company stock through our ESPP with easy payroll deductions.

CULTURE & ENGAGEMENT

Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter.

By submitting your application you are acknowledging we are using your personal data as outlined in the personnel and candidate privacy policy. https://www.hingehealth.com/about/personnel-and-candidate-privacy-policy/

Beware of Phishing Attempts: We've noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. We'll never ask for financial details during the hiring process and only use "@hingehealth.com http://hingehealth.com" emails. If you receive a suspicious offer, stop communication and report it to the US FBI Internet Crime Complaint Center. To verify an email from our recruiting team, forward it to security@hingehealth.com https://app.ashbyhq.com/admin/organizational-settings/theme#.