Sr. Lead Visual Designer

The posting, as Hinge Health wrote it

ABOUT THE ROLE

Hinge Health is growing our team of passionate creatives on a mission to get every body moving. The Senior Lead Visual Designer on the Brand, Creative & Content Growth Creative team at Hinge Health will lead the visual strategy and design execution for our growth marketing efforts, driving member enrollment through high-impact, memorable brand experiences.

You will lead design strategy & execution on how the Hinge Health brand shows up across the full member journey. You will shape visual systems and campaign concepts that translate complex clinical, behavioral, and product value propositions into clear, compelling experiences that build trust and motivate action. You will also play a central role in bringing new products, programs, and member experiences to market. From 0→1 launches to scaled rollouts, you will help define how new offerings are introduced across enrollment and engagement touchpoints.

As a Senior Lead, you will mentor other designers, raise the quality bar across the team, and drive creative innovation. You will help the team balance craft, speed, and business impact in a fast-paced, agile environment. You’re a strong, clear communicator and a natural problem solver providing a critical eye to the level of detail, polish, craft, and consistency to build awareness of the Hinge Health brand and product benefits in engaging and novel ways.

WHAT YOU’LL ACCOMPLISH

• Own the design vision for growth marketing initiatives: translating complex clinical and product value propositions into compelling visual narratives that drive enrollment.
• Bring new products to market: Launch new member offerings and experiences, building creative systems and campaign assets that introduce new value clearly and effectively.
• Design integrated campaigns across channels. Lead visual development for integrated campaigns to creative cohesive experiences that move members from awareness to action.
• Define the end-to-end member journey. Shape how the Hinge Health brand appears across key touchpoints in the member lifecycle, ensuring experiences are not only visually strong, but also consistent, intuitive, and impactful.
• Scale and evolve design systems. Architect and maintain robust, scalable design libraries, templates, and components that enable the team to move quickly while maintaining a high bar for consistency and craft.
• Mentor and raise the bar. Guide and develop visual designers through feedback, coaching, and example-setting, while establishing a clear standard for what category-leading creative looks like at Hinge Health.

HOW YOU’LL DO IT

• Elevate and unify the Hinge Health brand across B2C channels through design, experimentation, and insights, positioning us as a top-tier brand and market leader.
• Use system-level thinking to codify brand expression in scalable, component-based systems that support an AI-forward creative future.
• Thrive in a fast-paced, data-driven environment, balancing

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edical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.

• Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
• Modern life stipends: Manage your own learning and development.
• Grow with us: Grow with us through discounted company stock through our ESPP with easy payroll deductions.

CULTURE & ENGAGEMENT

Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter.

By submitting your application you are acknowledging we are using your personal data as outlined in the personnel and candidate privacy policy. https://www.hingehealth.com/about/personnel-and-candidate-privacy-policy/

Beware of Phishing Attempts: We've noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. We'll never ask for financial details during the hiring process and only use "@hingehealth.com http://hingehealth.com" emails. If you receive a suspicious offer, stop communication and report it to the US FBI Internet Crime Complaint Center. To verify an email from our recruiting team, forward it to security@hingehealth.com https://app.ashbyhq.com/admin/organizational-settings/theme#.