Client Care Advisor / Home Care Consultant – Santa Rosa, CA

The posting, as Honor wrote it

Honor Technology’s mission is to change the way society cares for older adults. As a leader in aging care innovation, Honor provides the technology, tools, and services that empower older adults to live life on their own terms. Honor’s growing portfolio includes its consumer care brand, Home Instead, Inc., the world’s leading provider of in-home care for older adults. With a global franchise network and more than 100,000 Care Pros, Home Instead delivers over 50 million hours of personalized care annually.

Together, Honor and Home Instead are setting a new standard for aging in place, backed by powerful technology, compassionate care, and a commitment to aging on your own terms.

Join us to create a new and better aging experience for our clients, their families, and our Care Professionals.

Honor is hiring a Client Care Advisor (also known as a Home Care Consultant, Care Coordinator, Intake Coordinator, or Client Care Coordinator) in Santa Rosa, California. In this field-based, consultative role, you will help older adults and their families understand in-home care options, complete care consultations, coordinate service starts, and maintain ongoing client relationships across Sonoma County.

About the Role

The Client Care Advisor plays a critical role in helping families navigate one of the most important decisions they’ll make: choosing the right care for a loved one. This role combines consultative sales, care coordination, and ongoing relationship management to guide families from initial inquiry through service start and beyond.

You will lead high-quality consultations to understand each client’s needs, urgency, and readiness, and translate that into clear, appropriate care plans. You are accountable for moving families from inquiry to start, while ensuring a smooth onboarding experience and strong ongoing engagement.

Beyond the initial decision, you will stay closely connected to clients and families, conducting reassessments, ensuring service quality, and adapting care as needs evolve. You will partner with scheduling and operations teams to ensure reliable execution, while maintaining high standards for documentation and compliance.

Success in this role is measured by consult-to-start conversion, client satisfaction, and long-term retention. High performers combine empathy and strong judgment with a results orientation — building trust quickly, creating appropriate urgency, and helping families take action with confidence.

This role includes significant time in the field throughout Sonoma County, including in-person consultations, service starts, and quality visits. It also requires navigating sensitive family dynamics, urgent needs, and occasional after-hours situations. This role offers annual on-target earnings of $90,000–$100,000, with 20% tied to uncapped monthly commission.

About the Team

Honor’s Owned & Operated (O&O) team runs company-owned Home Instead markets, serving clients directly while also helping shape how
[…]
lient and work backward. They prioritize decisions that improve the client experience, ensure clarity during consultations, and protect service quality over time. Every recommendation, follow-up, and reassessment is grounded in what will best serve the client and their family.

• Build Trust: CCAs earn credibility quickly with families navigating sensitive and emotional decisions. They are forthright and ethical, seeking the truth and the best path forward, and communicating openly, honestly, and respectfully. They willingly give and receive feedback, and they do what they say they will do, when they say they will do it. Trust is the foundation of conversion, retention, and long-term partnership.
• Own the Outcome: CCAs are accountable for inputs and outcomes. They follow through end-to-end from first inquiry to a stable start of care, marshaling the right resources across operations, scheduling, and care teams and escalating when appropriate, but never treating a handoff as the end of their responsibility. As their book of clients grows, they treat expanding scope as expanding obligation, not expanding distance from the details.
• Drive Impact: CCAs deliver meaningful, timely results. They move quickly and decisively to help families access care, set a high bar for consult quality, conversion, and retention, and continually strive for better rather than settling for incomplete discovery or passive follow-up. They measure success by outcomes, not activity.

#LI-AN1
At Honor, we put people first. Our leadership culture is guided by Leadership Principles that prioritize integrity, compassion, and excellence. We offer a unique opportunity to lead with purpose and make a meaningful impact no matter your role.

Honor is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, political affiliation or belief.