Senior Director, Growth Marketing

The posting, as Hourglass Cosmetics wrote it

HOURGLASS COSMETICS — Senior Director, Growth Marketing (Hybrid Role)

Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 markets and over 4,600 doors including Sephora, Ulta, Neiman Marcus, Selfridges, Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website hourglasscosmetics.com.

Hourglass’ digital environment is growing quickly, and we’re looking for a strategic, growth-obsessed leader to own our acquisition marketing engine and the team behind it. The Senior Director, Growth Marketing sets the strategy, budget, and org structure for Hourglass’ global growth marketing function — spanning brand and performance media, digital ad creative, and Retailer.com strategy — while directly leading and developing a team. This is a role for an operator who can set a multi-year vision and still get into the weeds when it matters, and who is energized by building both a business and a team.

The ideal candidate has already run a growth or performance marketing function end-to-end and is ready to build and lead a high-performing team. You bring executive presence, translating ambiguous business goals into a clear strategic narrative for senior leadership, while staying close enough to the data and the work to coach your team credibly. Deep experience with paid media strategy and measurement — including MMM, MTA, and incrementality testing — is expected, along with comfort overseeing digital ad creative production and a track record of directly managing marketers.

WHAT YOU'LL DO

• Own the strategy, budget, and roadmap for Hourglass’ global growth marketing function — spanning paid media, Retailer.com digital strategy, and digital ad creative — setting targets and resourcing in partnership with senior leadership.
• Define and lead upper- and mid-funnel brand media strategy — across channels like CTV, OOH, social, and affiliate — ensuring investment builds long-term brand equity while fueling acquisition and performance goals.
• Directly manage and develop a team of marketers and creative talent, providing coaching, career development, and performance management, and building bench strength as the team scales.
• Own the full media budget — forecasting investment, defending spend against CAC and ROAS targets, and reallocating dynamically across channels and campaigns based on performance.
• Own the total measurement framework — Across MMM, MTA, and incrementality testing — leveraging insights and sales data to inform media mix decisions

[…]
scale, with accountability for CAC, LTV, and ROAS targets.

• Strong working fluency across paid social, paid search, and analytics platforms (Meta Ads Manager, TikTok Ads Manager, Google Ads, Google Analytics or comparable); comfort overseeing digital ad creative production even without being a hands-on designer.
• Strong executive presence — comfortable building and presenting strategic narratives to senior leadership and cross-functional stakeholders.
• Self-starter who thrives in fast-paced, entrepreneurial environments and is equally comfortable setting strategy and rolling up their sleeves.
• Must be able to work from the Corporate Office at least 60% of the time.

The expected base salary range for this position is $160,000 to $170,000 per year. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget.

This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.

In addition to base salary, Hourglass Cosmetics offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more.

Hourglass is an organization committed to diversity and inclusion to drive its business results and to create a better future every day for its diverse employees, global consumers, partners and communities. If you are an individual with a disability and need accommodation in order to apply for a job listing, please contact us at 310-392-7799 or careers@hourglasscosmetics.com .

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