Vice President, Corporate & B2B Communications

The posting, as Ibotta wrote it

Ibotta is seeking a Vice President of Corporate & B2B Communications to join our innovative team and contribute to our mission to “Make Every Purchase Rewarding”. In this role, you will work closely with the CEO and CRO to build Ibotta's corporate reputation as a technology leader and elevate awareness of the Ibotta Performance Network (IPN) as a growth engine for CPGs.

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.

What You'll Do

Build Ibotta's B2B Brand & Narrative

• Develop and own a cohesive communications strategy that positions Ibotta as a leading enterprise technology company and IPN as the definitive performance marketing platform for CPG brands
• Drive a deliberate shift in how Ibotta is perceived by the industry — from consumer loyalty app to full-stack B2B technology partner
• Craft compelling messaging frameworks that resonate with CPG, retail, agency, and adtech leaders
• Champion a narrative that repositions promotional spend from a cost center to a growth lever, with IPN as the modern alternative to legacy solutions

Earn Media & Thought Leadership

• Partner closely with the marketing team to identify, develop, and amplify thought leadership opportunities across earned media, trade press, and industry publications
• Cultivate a vast network of journalists, editors, and analysts across top tier CPG, retail media, and adtech publications
• Develop a steady pipeline of bylines, contributed content, and speaking opportunities that reinforce Ibotta's enterprise positioning
• Use media monitoring and share-of-voice analytics to measure program effectiveness, identify coverage gaps, and make the case internally for where communications investment is — and isn't — moving the needle

Executive Visibility & Speaker Programs

• Develop and manage an executive communications program that places the CEO and CRO on prominent stages at marquee industry events (e.g., CES, Cannes Lions, NRF, GroceryShop)
• Serve as a trusted communications advisor and thought partner to the CEO and CRO — working closely with both to sharpen their public voices, media presence, and industry positioning
• Prepare executives for media engagements, speaking opportunities, and high-stakes partner conversations through rigorous messaging prep and media training
• Build the public profiles of Ibotta's senior leaders as credible, sought-after voices in retail media and performance marketing
• Help executives develop and sustain a consistent, recognizable point of view across digital channels and industry forums — ensuring their perspectives reach relevant audiences between stage appearances and media moments

Partner & Stakeholder Communications

• Develop communications strategies and materials tha

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Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.6 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

Additional Details

• This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.
• Base compensation range: $225,000 - $260,000. Equity is included in the overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience. Total compensation for this role also includes a variable component in addition to base salary.
• Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
• Applicants must be currently authorized to work in the United States on a full-time basis.
• Applicants are accepted until the position is filled.
• For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.

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