AI Creative Strategist

The posting, as iFIT wrote it

iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.

Make the ads that grow a new AI fitness app

We're building an AI-powered fitness app that adapts to each person, and we need a creative who can both decide what to make and make it. You'll turn data into ideas, produce ads with AI tools, and see your work running in front of real audiences every week.

This role is for you if…

• You've made performance ads, not just brand work, and you can show what won and why.
• AI tools are part of how you produce every day, not an experiment.
• You love the loop: idea, ad, result, better idea.
• You'd rather ship ten good variants this week than one perfect ad next month.
• You want to build a creative engine from the ground up on a small team.

Why now

The iFIT app is early and growing, and paid acquisition is scaling. We're building a lean, AI-first user acquisition team, and creative is the engine. You'll be one of its first hires and set how it works.

Summary

iFIT's vision is to create the world's most holistic health and fitness platform, integrating all elements of health (physical fitness, mental health, nutrition and active recovery) into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.

We're looking for an AI Creative Strategist to run the creative engine behind paid acquisition for the iFIT app. You'll decide what ads to make, make them yourself with AI tools, read the results, and make the next round better. You'll report to the Director of User Acquisition and work daily with our channel managers on Meta, TikTok, Google and Apple Search Ads.

AI tools have made ad production fast. What's scarce is knowing which ad to make and why, and learning quickly from every test. This role combines both: the strategy of a performance creative strategist and the hands-on output of a producer. It isn't a brand creative role, and it isn't a briefing-only role. You'll ship ads every week.

Role Commitments

Year-one outcomes, each with a measurable target agreed in your first 30 days:

• Run a high-volume testing cadence. Launch a steady weekly flow of new concepts and variants across paid channels.
• Find and scale winners. Raise the share of spend going to winning creative, and replace fatigued ads before performance drops.
• Build the AI production pipeline. Set up the tools, templates and workflows that let one person produce at the volume of a small team.
• Turn results into insight. Keep a living record of which audiences, hooks, offers

[…]
text, with performance results

• Has analyzed creative performance (hook rate, CTR, CPI, CAC) and used it to decide what to scale or cut
• Working knowledge of Meta, TikTok, Google and Apple Search Ads creative formats
• Has managed freelancers or UGC creators
• Willingness to travel up to 10%
• Authorized to work in the United States without sponsorship

Preferred qualifications (non-measurable, not a disqualifier)

• Fast and organized: ships weekly while juggling several workstreams
• Equal parts strategist and maker, with strong instincts for what stops the scroll
• Experience with a consumer subscription or mobile app, ideally health, fitness or wellness
• Experience scaling UGC and creator content for paid use
• Experience localizing creative for international markets
• Experience building creative testing frameworks or creative analytics dashboards

DISCLAIMER

Compensation may vary based on the job level, your geographic work location, position incentive plan, and exemption status.

Although we currently may consider hiring in the states listed below, not all positions are available in all locations, and work in a particular state is not guaranteed. Current list of states where iFIT may consider hiring: AK, AL, AR, AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, KY, LA, MA, MD, MI, MN, MO, MS, NC, NH, NJ, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, WA, WI, WY.

Subject to applicable state laws, your employment at iFIT is "at-will". At-will employment means that you and the company each have the right to terminate the employment relationship at any time for any cause or for no cause at all.

Pay Range

$135,000 — $150,000 USD

iFIT does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, ancestry, mental or physical disability, sexual orientation, gender identity, medical condition, genetic information, marital status, veteran status or any other characteristic protected by law.