Senior Staff Product Marketing Manager

The posting, as Impinj wrote it

Impinj delivers the Physical Intelligence that connects the physical world to the AI-powered digital world, fueling automated workflows and improving consumer experiences. From retail merchandise and groceries to packages and shipping pallets, Impinj products and solutions identify and track tens of billions of everyday items, providing real-time operational insights about every item enterprises make, move and sell. We are, quite literally, the eyes and ears of smart enterprise systems. Come help us build technology and solutions that enable businesses to visualize everything, waste nothing and act instantly.

T eam Overview

Impinj is seeking a Senior Staff Product Marketing Manager to drive the go-to-market strategy for our portfolio of market-leading IoT solutions and services. This role combines technical expertise, market insight, and collaboration to drive revenue growth, market differentiation, and brand visibility in a highly competitive industry. You will join the collaborative team that leads the marketing launch and market share growth initiatives for our solutions and services. The ideal candidate understands wireless IoT technologies and SaaS products and has proven experience delivering go-to-market programs that accelerate adoption of IoT products and solutions. Must be located in San Diego, CA.

What You Will Do

• Own the strategy and execution of product marketing initiatives that drive adoption and revenue growth, including go-to-market planning, messaging and positioning, and product launches
• Create compelling product positioning, messaging, and content that clearly communicates the value of our Impinj solutions and services to technical and business audiences in the wireless, telecom, and IoT sectors
• Plan and execute product and solution launches in collaboration with corporate marketing, sales, and product teams, ensuring alignment with business objectives
• Work closely with product management, sales, market development, and corporate marketing to develop and evolve the go-to-market strategy to increase Impinj revenue, market share, and return-on-investment
• Collaborate with our product management and product application teams to develop technical marketing content, webinars, and product training materials
• Support internal enablement by training sales and customer-facing teams on product and solution messaging and positioning

What You Will Bring

• 12+ years of product marketing, technical marketing, business development, product management in the semiconductor or wireless technology sector
• Bachelor’s degree in engineering, technology, or related field
• Ability to quickly understand and apply emerging technologies to business strategy
• Strong technical expertise combined with business acumen and strategic thinking
• Demonstrated success collaborating across teams to drive execution for complex, technical products in a partner ecosystem
• Critical thinking and problem-solving skills to navigate

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Why work at Impinj:

Know you’re making a difference. Competitive benefits. Support for remote work or a desk with a view. Weekly Q&A sessions with our executive team. Impinj provides an environment that fosters openness and innovation and is developing technology that delivers a positive impact on the world. Collaboration and teamwork are highly valued, and accomplishments are duly celebrated. We have an open paid time-off policy paired with a respect for work/life balance. Our headquarters is located in Seattle with spectacular views of the Olympics, Lake Union, and Mt Baker, which can be enjoyed from our rooftop deck. Our Brazilian site is in Porto Alegre, Rio Grande do Sul state, at “Tecnopuc,” a technology park that offers a very nice workplace for the development of groundbreaking technologies. Impinj is committed to creating a diverse and inclusive work environment and welcomes applicants from all backgrounds.

We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.