Marketing Manager, Account Based Marketing

The posting, as Impiricus wrote it

Job Title: Marketing Manager, Account Based Marketing

Exemption Status: Full-time, exempt

Who We Are

Impiricus is the Agentic Commercialization Platform for Healthcare. We help life sciences teams understand physician intent, coordinate the right clinical and commercial resources, and enable real-time action when HCPs need support. Our AI-powered platform acts as a field force multiplier: extending reach between rep visits, prioritizing the highest-impact path for each physician, and connecting HCPs to coverage, evidence, medical information, patient support, MSLs, field teams, samples, and approved content in the moments that matter.

Founded by a practicing physician and a senior pharmaceutical executive, Impiricus was built to accelerate patient access to life-saving treatments through ethical, physician-first engagement. More than one million opted-in HCPs trust Impiricus as a preferred channel, including many who are underserved or hard to reach through traditional outreach. Products such as the Intelligently Optimized Network (ION), Pulse, Spark, and Ascend work together so every interaction can move from information to action. Guided by our Physician Advisory Board, we keep engagement clinically meaningful, compliant, and grounded in better patient care.

Job Summary

Impiricus is seeking a hands-on Marketing Manager, Account Based Marketing (ABM) to rapidly turn commercial priorities into high-quality, coordinated programs that create engagement and advance opportunities. This role will own the day-to-day execution of high-touch, account-based activations across industry moments, workshops and innovation days, direct mail and gifting, client experiences, seller activation and follow-up, and other tailored campaigns.

As Impiricus expands its Sales and Commercial organization, this person will bring quality, velocity, and operational rigor to how Marketing activates against commercial priorities. You will translate direction into clear briefs and workbacks, coordinate stakeholders and vendors, manage execution from planning through follow-up, and ensure programs launch quickly, on brand, and with measurable commercial impact.

Responsibilities

ABM Program Execution

• Own end-to-end execution of assigned 1:1 and 1:few ABM programs across workshops and innovation days, industry and association moments, direct mail and gifting campaigns, assigned client experiences, and other tailored activations.
• Translate agreed commercial priorities into executable program briefs, including audience, message, offer, channel mix, call to action, timeline, budget, owners, and success measures.
• Drive programs from brief to launch with urgency and high attention to detail, owning workbacks, internal reviews, vendors, production, logistics, Sales readiness, and follow-up.
• Build repeatable activation frameworks, templates, and processes that increase execution speed and capacity while mainta

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nterviews for this role. If you receive outreach from anyone outside of our domain claiming to represent Impiricus, please disregard and let us know by forwarding the message to careers@impiricus.com

Benefits

Impiricus focuses on taking care of our teammates’ professional and personal growth and well-being.

Healthcare : Medical, dental, and vision coverage for you and your dependents + on-demand healthcare concierge
HSA, FSA & DCFSA : Pre-tax savings options for healthcare and dependent care, with monthly employer contributions to HSA (if enrolled in a high-deductible plan)
Coverage & Protection : 100% paid short- and long-term disability, plus life and AD&D insurance
Flexible Time Off : Take the time you need with a flexible vacation policy — recharge your batteries your way
Parental Leave : Paid parental leave to spend time with your newborn, adopted, or foster child (available after 6 months)
Your Work, Your Way : If you’re close to an office, we encourage spending some time in-person to collaborate and connect. If not, remote is always an option.
401(k) : Save for your future with tax advantages (and company match!)

Impiricus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
By applying, you acknowledge that Impiricus collects and uses your personal information (such as your resume and contact details) for recruiting and hiring purposes, managed securely in Greenhouse. We may keep your information to consider you for future opportunities unless you ask us to remove it. Questions or requests: careers@impiricus.com.