Sr. Director, Product Marketing & Content

The posting, as Impiricus wrote it

Department: Marketing

Who We Are

Impiricus is the first and only AI-powered HCP Engagement Engine. In 2025, Deloitte named Impiricus the #1 fastest growing company in North America for their prestigious Fast 500 list. Founded by a practicing physician and a senior pharmaceutical executive, Impiricus was created to transform how life sciences companies support physicians. We ethically connect HCPs to pharma resources, reduce go-to-market costs and accelerate patient access to the treatments they need.

With our unique access to the largest opted-in network of HCPs, their insights, and clinical expertise, we are the leading provider of AI technology and real-time channels that life science companies need to deliver clear, reliable, and evidence-based resources directly into the hands of HCPs. Guided by a council of 2000+ trusted HCP advisors, we ensure every interaction is clinically meaningful, ethically grounded and leads to better patient care.

Job Summary

Impiricus is the first Agentic Commercialization Platform for healthcare. We are transforming how life sciences companies support physicians and accelerate patient access to care. Our agentic AI infrastructure moves healthcare commercialization from information delivery to real-time clinical action, connecting physicians with the resources, support, and people they need, when they need them and on their terms.

We are looking for a Sr. Director of Product Marketing & Content to own how we bring that story, and our products, to market.

This is not a role for someone who simply turns product updates into slides and one-sheets. We need a product storyteller, strategic thinker, exceptional writer, and creative marketer who can take complex AI technology and make it clear, compelling, differentiated, and impossible to ignore.

Duties/ Responsibilities

Product positioning, messaging, and storytelling. Help develop the narrative for Impiricus and our product portfolio, translating sophisticated agentic AI capabilities into clear customer value. Develop messaging frameworks, product narratives, value propositions, competitive positioning, personas, and use cases. Become an expert on the Impiricus commercialization platform and confidently demo the product to internal and external audiences. Our brand is built around signal over noise, agentic over static, and impact over transactions, and this role will be responsible for bringing that positioning to life across the customer journey.

Product launches and go-to-market strategy. Build the product marketing roadmap and launch strategy for new products, capabilities, and major releases. Partner with Product from the earliest stages to bring market and customer perspective into product strategy, not simply market the product after it is built. Define launch audiences, narratives, content, experiences, channels, enablement, and success metrics. Create launches that generate attention because they demonstrate what ou
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nterviews for this role. If you receive outreach from anyone outside of our domain claiming to represent Impiricus, please disregard and let us know by forwarding the message to careers@impiricus.com

Benefits

Impiricus focuses on taking care of our teammates’ professional and personal growth and well-being.

Healthcare : Medical, dental, and vision coverage for you and your dependents + on-demand healthcare concierge
HSA, FSA & DCFSA : Pre-tax savings options for healthcare and dependent care, with monthly employer contributions to HSA (if enrolled in a high-deductible plan)
Coverage & Protection : 100% paid short- and long-term disability, plus life and AD&D insurance
Flexible Time Off : Take the time you need with a flexible vacation policy — recharge your batteries your way
Parental Leave : Paid parental leave to spend time with your newborn, adopted, or foster child (available after 6 months)
Your Work, Your Way : If you’re close to an office, we encourage spending some time in-person to collaborate and connect. If not, remote is always an option
401(k) : Save for your future with tax advantages (and company match!)

Impiricus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

By applying, you acknowledge that Impiricus collects and uses your personal information (such as your resume and contact details) for recruiting and hiring purposes, managed securely in Greenhouse. We may keep your information to consider you for future opportunities unless you ask us to remove it. Questions or requests: careers@impiricus.com.