/draftSign in

Sr. Product & Customer Marketing Manager

Incident IQ · Remote · Incident IQ HQ (Atlanta) OR Remote

Posted by Incident IQ on their careers site · View the original posting

Draft this job a résumé tailored to it, and the application filled in

draft's reading

Open 4 days

The posting, as Incident IQ wrote it

Company Overview

About Us

Atlanta-based Incident IQ is the leading workflow management platform built exclusively for K-12 districts. Trusted by over 2,000 districts, Incident IQ powers mission-critical services for more than 12 million students and educators nationwide. By connecting technology and operational workflows, Incident IQ enables schools to streamline processes, reduce administrative burdens, and focus on what matters most: supporting students.

Purpose

Incident IQ is committed to creating a future where every K-12 district operates with seamless efficiency. When operations are unified on a single platform, districts gain the clarity and control needed to build a stronger foundation for student success. We’re focused on delivering the tools, support, and partnerships that help make that vision a reality.

Mission

Incident IQ is on a mission to eliminate the friction of disconnected systems and clunky workflows that slow schools down. We’re reimagining the critical work that happens behind the scenes, bringing visibility, efficiency, and impact to the processes that keep classrooms running. By streamlining the complex, automating the routine, and surfacing the insights that matter most, we can create the conditions for educators to teach, students to thrive, and districts to shape the future of education.

Role Overview

As the Senior PMM you will be the operational builder, messaging strategies and customer champion within the Product Marketing team. In an environment where engineering output is accelerating rapidly, your mission is to help design and revolutionize how we bring products to market—building a modern, frictionless release engine, managing customer change, and amplifying customer proof into our growth engine.

While building our GTM release machine, you will remain grounded in core product marketing fundamentals. You will own value-positioning frameworks, messaging hierarchies and benefit-driven narratives. You will sit at the critical intersection of Product Enablement, Customer Success (CS), and Marketing: establishing scalable release frameworks, building and supervising our autonomous Digital PMM Agent, turning customer success into compelling brand evidence (case studies, references, advocacy), and serving as a key partner to our customer-facing CS team.

Key Responsibilities

Foundational Messaging, Positioning & GTM Architecture

  • Value Positioning & Messaging Frameworks: Author foundational value propositions, messaging hierarchies, and feature positioning guides that translate complex software capabilities into clear, benefit -driven narratives for sales, CS, and customers.
  • Co-Design the GTM Release Engine: Partner with Product Enablement (R&D) and CS leadership to co-design and refine our GTM release framework - establishing clear communication tiers, release SLAs and launch readiness gates that balance engineering velocity with customer absorption limits.
  • In-App & Public Release Strategy: Help

[…]
their existing engagement programs (Lunch & Learns, customer webinars, Level-Up sessions, and Community updates) by delivering polished presentation decks, messaging templates, and demo scripts.

Required Experience & Critical Skills

  • Experience: 5–8+ years in B2B SaaS Product Marketing, GTM Operations, or Customer Marketing, ideally in multi-product platforms.
  • Builder & Tinkerer Mindset: A passion for building systems from scratch, solving ambiguous operational problems, and establishing repeatable frameworks out of complexity.
  • Core PMM Fundamentals: Strong background in product messaging, competitive positioning, value proposition development, and multi-channel storytelling.
  • Advocacy & Content Mastery: Exceptional interviewing and copywriting skills with a proven track record of translating complex customer outcomes into human, value-driven case studies and reference programs.
  • CS Collaboration & Empathy: Proven ability to partner deeply with high-performing, customer-centric CS teams - respecting their customer relationships while helping them scale through better content and process.
  • AI & Modern Tool Literacy: High comfort experimenting with AI tools, LLM prompts, and automation workflows to streamline operational tasks.

What makes Incident IQ different

  • We facilitate whole-person growth where employees can develop personally as well as professionally.
  • We offer an energetic and collaborative environment; everyone’s opinion matters!
  • We produce software that empowers K-12 schools to run efficiently, allowing for a better classroom experience for students to THRIVE!
  • We provide excellent work/life balance. Two amazing offices - a Downtown Atlanta office location and one at Halcyon in Alpharetta!

Incident IQ offers a competitive salary based on experience with a benefits package for full-time employees that includes medical, dental, vision, life insurance, 401k match, and paid-time off (PTO).

Incident IQ is an Equal Opportunity Employer