Director of Growth Marketing

The posting, as inKind wrote it

Director of Growth Marketing

Location: Austin, TX — In Office
Department: Marketing
Reports To: CRO

About inKind

inKind is transforming the way restaurants access growth capital and build relationships with their guests. Sitting at the intersection of hospitality, fintech, consumer technology, and loyalty, our platform helps restaurant operators grow while giving consumers a better way to discover, experience, and engage with restaurants.

We're entering our next stage of growth, with significant opportunities to improve how we acquire, engage, retain, and monetize customers while building inKind into a recognized consumer brand.

We're looking for a Director of Marketing who is a builder and an operator — someone who can turn growth opportunities into working programs, launch new initiatives, optimize existing channels, and create repeatable systems that drive measurable results.

The Role

The Director of Marketing will lead the execution and optimization of inKind's marketing initiatives across consumer lifecycle, subscriptions, performance marketing, brand, and partner acquisition.

This is a hands-on leadership role for someone who combines strong marketing instincts with analytical thinking, technical fluency, and a bias toward action.

You'll work across Marketing, Product, Engineering, Data, Sales, and Operations to identify growth opportunities, build solutions, launch campaigns, measure performance, and continuously improve results.

We are not looking for someone who simply develops strategies, manages agencies, or oversees campaign calendars. We want someone who understands how modern marketing systems work, can get into the details of execution, and knows how to turn ideas into measurable business outcomes.

Three immediate priorities will define the role

• Transform lifecycle marketing: Move inKind from calendar-driven, ad hoc campaigns to automated, behavior-based customer engagement that increases activation, frequency, retention, and lifetime value.
• Launch and scale consumer subscriptions: Build and execute the go-to-market, acquisition, onboarding, engagement, and retention programs needed to establish a successful subscription business.
• Integrate brand into B2B performance marketing: Evolve inKind's transaction-focused restaurant acquisition channels by incorporating stronger brand storytelling, differentiated positioning, and creative that builds trust while improving commercial performance.

Beyond these priorities, you'll continuously identify opportunities to improve marketing efficiency, customer experience, and growth.

What You'll Own

Build an Automated Lifecycle Marketing Engine

Lead the transition from one-off, calendar-driven campaigns to a scalable, automated lifecycle marketing operation.

• Audit existing customer communications, journeys, segmentation, and engagement performance to identify gaps and opportunities.
• Build and execute automated customer journeys across onboarding, activation, eng

[…]
lex marketing challenges into working solutions, moving quickly, and building growth programs that scale, we'd love to hear from you.

Who we are

inKind connects passionate diners with exceptional restaurants across the country. inKind partners with thousands of restaurants and has millions of users who want to discover great places, dine confidently, and earn meaningful rewards.

Through the inKind app, guests earn 20% back every time they dine, turning everyday meals into something more rewarding. From celebrated restaurant groups like José Andres and Michael Mina to beloved neighborhood favorites, inKind helps diners explore the best restaurants in town while supporting the restaurants and chefs who shape how their cities eat.

Rooted in hospitality and built on a win-win philosophy, inKind exists to help great restaurants thrive while inspiring guests to dine out more often. Every meal creates value on both sides of the table, empowering diners to savor more while strengthening the restaurant community.

inKind is an Equal Opportunity Employer. We believe that diversity is vital to inKind's ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability status, veteran status, or any other protected category have no bearing on our hiring decisions.

By submitting this application, you acknowledge that inKind Cards, Inc. may share the information you provide with trusted third-party service providers, including fraud detection and application processing partners, to evaluate your application and ensure the integrity of our hiring process. Your information will be handled in accordance with our Privacy Policy . For California residents and others with applicable rights, please review our privacy notice for information about your rights regarding your personal data.