Hybrid Sales Development Rep

The posting, as Instructure, Inc. wrote it

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:

Hybrid Sales Development Representative

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:

We’re looking for a Hybrid Sales Development Representative (SDR) to generate qualified pipeline across both inbound and outbound sales motions within an assigned territory. As a Hybrid SDR, you will own the front end of the customer journey for your territory. You’ll respond to and qualify inbound interest while proactively prospecting into organizations and accounts that align with our ideal customer profile. You’ll partner closely with your dedicated Drive Team, including a Sales Rep and Customer Success Manager (CSM), to develop territory strategy, prioritize accounts, create meaningful sales conversations, and generate high-quality pipeline.

SDRs at Instructure are often the first impression a prospective customer has of our company. This role requires strong communication, curiosity, and storytelling. You’ll seek to understand each customer’s unique context, uncover pain points, and connect the right Instructure solutions directly to their goals. Our best SDRs create value through thoughtful discovery and personalized engagement — not just activity.

Your Focus Area

• Higher Education: Support colleges and universities by understanding institutional priorities and learner needs. Engage both inbound prospects and proactively prospect across your assigned territory, using clear communication and thoughtful discovery to connect solutions to the outcomes that matter most for students, faculty, and administrators.

What You’ll Do

• Own pipeline generation across an assigned territory, balancing inbound leads and proactive outbound prospecting based on business priorities and buyer intent.
• Respond quickly and thoughtfully to inbound interest, qualifying prospects, understanding their needs, and determining the appropriate next step.
• Proactively prospect into accounts and organizations within your territory that align with our ideal customer profile.
• Partner directly with your Drive Team to develop territory and account strategies, prioritize opportunities, and align on follow-up plans.
• Execute personalized outreach a

[…]
nversion over time.

• A strong buyer experience from the first interaction through handoff to the Sales Rep.
• Accurate CRM hygiene and dependable territory coverage.
• Continuous improvement through coaching, experimentation, and data-driven decision making.

Get in on all the awesome at Instructure!

We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:

• Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
• Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
• Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
• Comprehensive wellness programs and mental health support
• Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
• The technology and tools you need to do your best work
• Motivosity employee recognition program
• A culture rooted in inclusivity, support, and meaningful connection

We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.

Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.

All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.

Any attempt to misrepresent personal or professional information will result in disqualification.