Associate Director, Omnichannel Marketing

The posting, as Iovance Biotherapeutics wrote it

About Iovance Biotherapeutics, Inc.

Iovance Biotherapeutics , Inc. is the global leader in innovating, developing, and delivering tumor infiltrating lymphocyte (TIL) cell therapies for patients with solid tumors. Amtagvi® (lifileucel) is the first FDA-approved, one-time treatment for previously treated advanced melanoma, now approved in three global markets and available at more than 95 authorized treatment centers. The Iovance TIL platform spans registrational trials and next-generation programs in additional solid tumors, including gene-edited and IL-12 tethered TIL therapies, next-generation IL-2, and precision immuno-oncology approaches. As the first and only company to take TIL therapy from concept to a broadly accessible commercial treatment, Iovance operates as an end-to-end cell therapy company, anchored by fully owned, centralized U.S.-based manufacturing that is scaled to serve thousands of cancer patients worldwide each year. For more information, please visit www.iovance.com .

Amtagvi® and its accompanying design marks, Proleukin ® , Iovance ® , and IovanceCares™ are trademarks and registered trademarks of Iovance Biotherapeutics, Inc. or

ts subsidiaries. All other trademarks and registered trademarks are the property of their respective owners.

Information on Iovance’s broad, industry-leading patent portfolio is available on the Intellectual Property page on www.iovance.com .

Overview

The Associate Director, Omnichannel Marketing will lead integrated omnichannel planning, media investment, and non-personal promotion for healthcare professional (HCP), patient, and caregiver audiences. In partnership with HCP and Patient Marketing leads, this role translates brand strategy and customer insights into coordinated engagement plans across digital and media channels, with accountability for campaign delivery, budget management, measurement, and continuous improvement. This hands-on role combines strategic leadership with execution, guiding agencies and cross-functional partners from planning through compliant deployment and optimization. The position offers the opportunity to build and scale digital engagement capabilities that support education and relevant customer experiences in oncology and cell therapy.

Essential Functions and Responsibilities

• Lead annual omnichannel marketing planning for assigned initiatives, translating brand priorities into audience strategies, channel plans, investment recommendations, timelines, and measurable objectives.
• Partner with HCP and Patient Marketing leads to align omnichannel initiatives with brand strategy, market research, customer needs, and business priorities; recommend trade-offs and priorities within approved plans and budgets.
• Design coordinated HCP engagement journeys that connect relevant content, channels, timing, and follow-up; partner with Commercial teams to align non-personal promotion with field engagement where appropriate.
• Lead patient and caregiver engagement

[…]
alytical, conceptual, and problem‑solving activities in a dynamic business environment

Mental: Clear and conceptual thinking ability; excellent judgment, troubleshooting, problem-solving, analysis, and discretion; ability to handle work-related stress; ability to handle multiple priorities simultaneously with a sense of urgency; and ability to meet deadlines

Work Environment

This job operates in a professional or remote office environment and requires operating standard office equipment and keyboards.

#li-remote
The annual base salary we reasonably expect to pay is listed. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of the role, job duties/requirements, and relevant education, experience and skills.

Pay Transparency
$200,000 — $215,000 USD

The statements contained in this document are intended to describe the general nature and level of work being performed by a colleague assigned to this description. They are not intended to constitute a comprehensive list of functions, duties, or local variances. Management retains the discretion to add or to change the duties of the position at any time.

Iovance is committed to cultivating and offering a diverse and inclusive work environment. As an equal-opportunity employer, our employees and applicants will be considered without regard to an individual’s race, color, religion, sex, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. If you need assistance or accommodation to apply to one of our opportunities, please contact careers@iovance.com .

By voluntarily providing information and clicking “Submit Application”, you explicitly consent to the collection and use of your personal information for the purposes described above and in our Candidate Privacy Notice .