SEO & AEO Manager

The posting, as Juniper Square wrote it

ABOUT JUNIPER SQUARE

Private markets are one of the largest, most complex, and most underserved corners of global finance. Our mission at Juniper Square is to unlock their full potential. We’re the Operations Partner trusted by 2,300+ GPs, unifying technology, data, and fund administration services into a single platform that helps GPs move faster, make better decisions, and scale with precision. With $300B+ under administration and 700,000+ LPs on platform, we’ve built the scale to match our ambition. And with JunieAI, our purpose-built AI platform, we’re reimagining how private markets operate, embedding intelligence across every workflow. Founder-led since 2014, backed by $350M+ in funding, and now 1,000+ employees strong, we’re building a company designed to shape the future of private markets for decades to come.

Our culture is built for people who want to do ambitious, meaningful work alongside exceptionally talented teammates. We think like owners, move with urgency, and take pride in solving hard problems that truly matter to our customers and the future of private markets. We believe the best ideas come from open debate, deep collaboration, and diverse perspectives, which is why we believe transparency is the default and feedback makes us stronger. If you’re energized by high standards, rapid growth, and the opportunity to help define a category at a pivotal moment, come join us!

Juniper Square offers employees a variety of ways to work, ranging from a fully remote experience to working full-time in one of our physical offices. We invest heavily in digital-first https://blog.junipersquare.com/juniper-square-ponders-future-of-office-with-digital-first-hybrid-workplace-strategy/ operations, allowing our teams to collaborate effectively across 27 U.S. states, 2 Canadian Provinces, India, Luxembourg, and England. We also have physical offices in San Francisco, New York City, Mumbai and Bangalore for employees who prefer to work in an office some or all of the time.

ABOUT YOUR ROLE

Sitting within Corporate Marketing, the SEO & AEO Manager owns Juniper Square's visibility across organic search, AEO, and GEO: how we're found, ranked, and cited, in traditional search and in the AI answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews) that GPs and fund operations teams increasingly use to research vendors and ideas. Working across the broader GTM organization, you'll set the strategy, then own execution end to end, from technical foundation to AI visibility to authority building.

GPs come to Juniper Square for software, for fund administration services, or increasingly both, and each entry point carries its own nuance (terminology, competitive set, audience expectations, etc.) so your strategy has to flex across the full platform rather than run one generic playbook. AEO and GEO add another layer: there's no industry-established playbook yet, and you're expected to help write one for Juniper Square rather than just exe
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specific citation you've earned in an AI answer engine and explain exactly how you did it.

• A track record of earning backlinks and media citations built on original research or data, not outreach templates alone.
• Experience with SEO/GEO tooling, including rank trackers, log-file analysis, and AI-citation monitoring platforms. Plus hands-on experience with AEO/GEO or AI-citation monitoring tools, such as Profound, Airops, etc.
• Enough technical fluency with structured data and schema markup (JSON-LD) to spec work precisely and partner directly with engineers on implementation.
• Strong writing and editorial judgment: this role often means shaping how a piece of content is framed and structured, not just tagging it after the fact.
• Comfort operating with real ambiguity. AEO/GEO best practices are still being defined industry-wide, and this role is as much about building Juniper Square's playbook as running it.
• Experience optimizing social media and video content for search.
• Experience in financial services, fintech, or private markets, or a demonstrated ability to get up to speed quickly on a technical, regulated industry.

COMPENSATION

Compensation for this position includes a base salary, equity, and a variety of benefits. The U.S. base salary of $116,000 - $160,000 USD. Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable.

Benefits include

• Health, dental, and vision care for you and your family
• Life insurance
• Mental wellness coverage
• Fertility and growing family support
• Flex Time Off in addition to company-paid holidays
• Paid family leave, medical leave, and bereavement leave policies
• Retirement saving plans
• Allowance to customize your work and technology setup at home
• Annual professional development stipend

Your recruiter can provide additional details about compensation and benefits.