UX/UI Conversion Specialist

The posting, as Kapitus wrote it

Attention: Kapitus is aware that individuals posing as recruiters may be communicating with job seekers about supposed positions with Kapitus. Kapitus has received reports that the content and method of communication can vary, but messages may contain requests for payment (e.g., fees for equipment or training) and/or for sensitive financial information.

Kapitus will never ask a candidate for employment for payment or financial information during the initial application or interview process. All open positions are posted in location specific employment portals available at www.kapitus.com/careers All legitimate Kapitus job postings on employment sites will direct candidates to complete an application through these portals before completion of the hiring process.

Candidates with additional questions or concerns regarding any recruiting communications or Kapitus’ recruiting process in general should email recruiting@kapitus.com

Kapitus is seeking a highly skilled, data-driven, and user-obsessed UX/UI Conversion Specialist to join our Marketing team. This individual will own the design, development, and continuous optimization of Kapitus' landing pages, forms, and conversion pathways — with a relentless focus on turning traffic into qualified leads and improving the end-to-end digital experience for prospective customers.

The ideal candidate is equal parts designer and analyst — someone who understands the nuances of human behavior and decision-making online, and who leverages that understanding alongside performance data to build digital experiences that convert. This is a hands-on, execution-oriented role for someone who takes pride in the details and is energized by measurable impact.

What you’ll do

Conversion Optimization Strategy

• Own the strategy and execution of Kapitus' conversion rate optimization (CRO) program across all digital touchpoints, including landing pages, lead capture forms, and application entry points.
• Develop and maintain a structured testing roadmap, prioritizing experiments based on traffic volume, business impact, and behavioral insights.
• Analyze conversion funnel performance to identify friction points, drop-off patterns, and optimization opportunities.
• Leverage data, heatmaps, session recordings, and user behavior analysis to inform design and UX decisions.
• Partner with the Lead Generation team to ensure conversion pathways are aligned with campaign traffic sources, audience segments, and sales division needs.
• Establish and report on core CRO KPIs, including conversion rate by page, form completion rate, cost-per-lead, and A/B test performance.

Landing Page Design & Development

• Design, build, and maintain high-converting landing pages within WordPress, ensuring a seamless experience from ad click to form submission.
• Translate campaign briefs, audience insights, and brand guidelines into compelling, conversion-focused page experiences.
• Scope, source, and integrate WordPress plugins, t

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ve discounts on shows, travel, car rentals, and more, enriching your personal and family life.

• Tuition Reimbursement: Pursue further education with up to $5,000 annually in tuition reimbursement, plus opportunities to attend relevant conferences and career development events. Managed through our LSA plan, Kapitus Academy.
• Travel Reimbursement: We also offer travel reimbursement for all work-related travel, supporting your involvement in career and personal development activities.
• Paid Time Off and Sick Time.
• Retirement Benefits : Our 401K plan is managed through Fidelity. To support your long-term financial goals, the company provides a 25% match on your contributions, up to 6% of your annual salary.

About Kapitus

Kapitus is one of the most reliable and respected names in small business financing. As both a direct lender and a marketplace built with a trusted network of lending partners, we can provide small businesses with the financing they need when, and how it is needed. We have spent our entire existence building a culture that makes us excited to come to work in the morning. Our company is fast paced, teammates need to be self-directed and have an internal motivation to do the right thing, even when the right thing takes a lot of hard work. We show our teammates our appreciation by offering great benefits, competitive pay and solid opportunity for growth.

Company Mission: At Kapitus, our mission is to help small business owners grow their organizations by providing tailored, transparent, and ethical financing solutions. We invest in every business owner’s story and we are dedicated to building lasting relationships to champion their goals. We promise to keep the best interests of our clients at the center of the financing process by operating with transparency, fairness, and integrity.

Consideration will be given to qualified remote candidates residing in states where Kapitus and/or one of its subsidiaries has an established physical presence.