Director of Creative Strategy

The posting, as Kikoff wrote it

Kikoff: The Fintech Powering Financial Security at Scale
Kikoff is a profitable, pre-IPO fintech company on a mission to empower everyone to achieve financial security. With record revenue growth in 2025 and a unicorn valuation, we've built a suite of products that help millions of people build credit, access liquidity, and save money.
We're scaling fast. Join us if you want to build something meaningful and help millions of people move forward financially.

Why Kikoff

This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact.

About the Role

Kikoff is looking for a Director of Creative Strategy to lead the strategic direction of our performance creative and develop the team behind it. Reporting to the Senior Director of Brand & Creative, you’ll connect consumer needs, business priorities, and performance insights to a clear creative strategy that drives acquisition and conversion.

With a primary focus on paid social, you’ll establish a structured learning agenda, broaden the messages and formats we explore, and ensure individual tests contribute to a deeper understanding of what motivates our customers. You’ll also guide strategy across TV and creator content, partnering closely with Growth, our Creative Director, and production leads.

You’ll manage and coach our creative strategy and copy team, setting direction and strengthening their thinking while they lead individual concept development, and writing. You’re a structured thinker, thoughtful creative partner, and strong people leader who can translate the big picture into clear priorities and better creative decisions.

What you’ll do

Creative strategy and messaging

• Own performance creative strategy across our product portfolio, with a primary focus on paid social, translating business priorities and brand positioning into clear audiences, consumer needs, value propositions, and messaging priorities.
• Build a deliberate mix of creative approaches across messages, formats, and channels, balancing iteration on proven work with exploration of new opportunities.
• Ground strategic direction in consumer research, customer feedback, competitive insights, and performance learnings, ensuring creative addresses meaningful motivations and barriers to conversion.
• Establish messaging frameworks and briefing standards that give the team clear direction and room to develop compelling concepts.
• Guide concept selection and provide critical feedback on ideas, scripts, and copy, strengthening the connection between consumer insight, product benefit, and action.
• Partner with the Creative Director to connect strategy with effective execution, and guide TV messaging and strategi

[…]
election, briefing, and execution.

• Ability to establish clear priorities, delegate effectively, and maintain accountability across multiple workstreams.
• Strong cross-functional leadership and the ability to build alignment around creative direction and recommendations.

Nice to have

• Background in fintech, financial services, or another regulated consumer category.
• Experience shaping creative strategy across multiple products or audiences.
• TV advertising experience, including collaboration with copywriters, creative directors, and production teams.
• Familiarity with quantitative research, consumer insights, or message testing.
• Experience improving creator workflows and systems for sharing creative learnings.

Benefits

• 🏥 Medical, dental, vision — Kikoff covers the full cost for employees, 50% for dependents
• 📈 Meaningful equity in the form of RSU's
• 🏝️ 20 days of paid time off per year — we encourage taking real time away to recharge and do your best work
• 💵 401(k) plan with an employer match to help you invest in your future
• 💰 Competitive pay based on experience consisting of base + equity + benefits

Base Range
$189,000 — $218,000 USD

A note on applying: We know great candidates sometimes hold back if they don’t meet every qualification listed. If you’re excited about this role and believe you can do the work, we encourage you to apply. We’re looking for capability and trajectory, not a perfect checklist match.

Equal Employment Opportunity Statement

Kikoff Inc. is an equal opportunity employer. We are committed to complying with all federal, state, and local laws providing equal employment opportunities and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

Please reference the following for more information .