Senior Brand Manager

The posting, as Kikoff wrote it

Kikoff: The Fintech Powering Financial Security at Scale
Kikoff is a profitable, pre-IPO fintech company on a mission to empower everyone to achieve financial security. With record revenue growth in 2025 and a unicorn valuation, we've built a suite of products that help millions of people build credit, access liquidity, and save money.
We're scaling fast. Join us if you want to build something meaningful and help millions of people move forward financially.

Why Kikoff

This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact.

About the Role

Kikoff is looking for a Senior Brand Manager to help build a clear, distinctive, and trusted brand. Reporting to the Senior Director of Brand & Creative, you’ll translate brand direction and consumer insights into positioning, messaging, and programs that support business growth.

You’ll help connect our growing portfolio of products under a cohesive brand, strengthen how we communicate our value, and drive initiatives that build consumer confidence. You’ll also own day-to-day PR and reputation programs, support executive communications, and manage our organic social manager and contract content creator.

You’re a structured thinker, excellent writer, and hands-on leader with strong messaging and communications judgment. You can critically evaluate opportunities, make thoughtful recommendations about what’s right for the brand, and guide both internal teams and agency partners through execution.

What you’ll do

Brand strategy and implementation

• Partner with the Senior Director of Brand & Creative to develop brand strategy and recommendations grounded in consumer research, competitive insights, and business priorities.
• Help shape and implement our brand portfolio strategy, clarifying each product’s role, connecting products through a shared brand promise, and making the portfolio easier for consumers to understand.
• Develop positioning and messaging frameworks that communicate clear consumer benefits, compelling stories, and credible proof points across the portfolio.
• Translate survey findings and customer research into compelling, substantiated marketing claims, partnering with research, Legal, and Compliance teams to validate how they’re used.
• Partner with the Creative Director and cross-functional teams to implement brand identity and tone-of-voice updates consistently across consumer touchpoints.
• Partner with Growth and research partners on brand tracking, turning findings into recommendations to strengthen awareness, understanding, and trust.
• Support positioning and messaging for new products, partnerships, and markets, with opportunities to lead integrated brand ini

[…]
points.

• Experience using research and measurement to assess brand impact.
• People management experience, including setting priorities, providing feedback, and developing talent.
• Strong project ownership and the ability to deliver across multiple workstreams and cross-functional partners.

Nice to have

• Background in fintech, financial services, or another regulated consumer category.
• Experience connecting multiple products under a shared consumer brand.
• Familiarity with developing research-backed marketing claims.
• Experience managing reputation or customer review programs.
• Oversight of organic social or educational content, including YouTube.
• Success developing and executing integrated brand campaigns.

Benefits

• 🏥 Medical, dental, vision — Kikoff covers the full cost for employees, 50% for dependents
• 📈 Meaningful equity in the form of RSU's
• 🏝️ 20 days of paid time off per year — we encourage taking real time away to recharge and do your best work
• 💵 401(k) plan with an employer match to help you invest in your future
• 💰 Competitive pay based on experience consisting of base + equity + benefits

Base Range
$154,000 — $181,000 USD

A note on applying: We know great candidates sometimes hold back if they don’t meet every qualification listed. If you’re excited about this role and believe you can do the work, we encourage you to apply. We’re looking for capability and trajectory, not a perfect checklist match.

Equal Employment Opportunity Statement

Kikoff Inc. is an equal opportunity employer. We are committed to complying with all federal, state, and local laws providing equal employment opportunities and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

Please reference the following for more information .