Sr. Product Manager, Growth (PLG)

The posting, as Klaviyo wrote it

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.

Senior Product Manager, Product-Led Growth (PLG)

About the Team

Klaviyo's Growth team is responsible for making it easier for businesses to discover, adopt, and grow with Klaviyo. We build the product experiences that connect customer value to sustainable business growth, spanning onboarding, activation, self-service purchasing, subscriptions, billing, and monetization.

As Klaviyo continues to expand its platform and introduce new products and AI-powered capabilities, our team plays a critical role in helping customers realize value quickly, understand the full breadth of what Klaviyo offers, and seamlessly grow their investment over time.

We believe the best growth strategies are built into the product itself. By combining customer empathy, thoughtful design, experimentation, and data-driven decision-making, we create intuitive experiences that drive adoption, conversion, retention, and long-term customer success.

About the Role

We're looking for a Senior Product Manager to help define and accelerate Klaviyo's product-led growth strategy, with a focus on creating seamless, high-converting customer experiences across the entire product lifecycle.

This role sits at the intersection of product experience, growth, and monetization. You'll own key initiatives that help customers move from initial signup to activation, discover and adopt additional capabilities, and expand their relationship with Klaviyo through intuitive self-service experiences.

This isn't just about optimizing conversion funnels or running experiments. We're looking for someone who understands that sustainable growth comes from delivering meaningful customer value, removing friction, and building experiences that make it easy for customers to get started, see results, and grow.

You'll partner closely with engineering, design, analytics, marketing, finance, and go-to-market teams to identify growth opportunities, shape product strategy, and deliver measurable business impact. You'll have the opportunity to influence how Klaviyo scales its self-service business while supporting an increasingly sophisticated product portfolio and customer base.

How You'll Make a Difference

• Own key product-led growth initiatives across the customer lifecycle, including signup, onboarding, activation, conversion, retention, and expansion, with a focus on improving customer experience and driving measurable business outcomes.
• Optimize the self-service customer jour

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n ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.

By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process . For more information about how we process your personal data, see our Job Applicant Privacy Notice .

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.

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