Performance Marketing Manager, Paid Search & AI Advertising

The posting, as LangChain wrote it

ABOUT US

At LangChain, our mission is to make intelligent agents ubiquitous. We build the foundation for agent engineering in the real world, helping developers move from prototypes to production-ready AI agents that teams can rely on. We began as widely adopted open-source tools and have grown to also offer a platform for building, evaluating, deploying, and operating agents at scale.

With $125M raised at Series B from IVP, Sequoia, Benchmark, CapitalG, and Sapphire Ventures, we’re at a stage where we’re continuing to develop new products, growth is accelerating, and all team members have meaningful impact on what we build and how we work together. LangChain is a place where your contributions can shape how this technology shows up in the real world.

Today, our platform includes LangSmith (Observability, Evaluation, Deployment, Fleet, and Sandboxes), our open source frameworks (LangChain, LangGraph, and Deep Agents), and the newly launched LangSmith Engine for autonomous agent improvement. We have 100M+ monthly open source downloads, 6,000+ active LangSmith customers, and 5 of the Fortune 10 use LangSmith in production (+ 35% of the Fortune 500 overall), including teams at Klarna, Clay, Coinbase, Workday, Lyft, Cloudflare, Harvey, Rippling, Vanta, LinkedIn, Monday.com, Nvidia, and Bridgewater.

ABOUT THE ROLE

We're hiring an experienced Performance Marketer to own and scale paid search and emerging AI advertising channels at LangChain, starting with Google Ads, Bing (Microsoft Advertising), and ChatGPT.

You'll own the entire paid acquisition experience, from developing channel strategy and building campaigns to optimizing landing pages, improving conversion rates, and driving qualified pipeline.

This is a highly hands-on role. You'll be the person building campaigns, analyzing performance, testing creative, improving landing pages, and identifying new opportunities to scale.

We're looking for someone who combines deep paid search expertise with a willingness to experiment with emerging advertising platforms. You should be comfortable managing significant budgets, making data-driven investment decisions, and connecting advertising performance to downstream pipeline rather than just clicks, leads, or conversions.

WHAT YOU'LL OWN

PAID ACQUISITION STRATEGY AND PIPELINE

• Own the strategy across Google Ads, Bing, and ChatGPT advertising, with the opportunity to expand into additional AI-native advertising channels.
• Develop channel-specific strategies based on audience intent, available targeting capabilities, and expected pipeline contribution.
• Own budget allocation, forecasting, and performance against pipeline targets.
• Balance investment across branded, non-branded, competitor, and product-specific campaigns, along with emerging AI advertising opportunities.
• Identify opportunities to scale high-performing campaigns and build repeatable playbooks for new channels.
• Develop testing roadmaps across audie

[…]

• Strong understanding of campaign architecture, keyword intent, bidding strategies, negative keywords, and search budget optimization.
• Experience testing new advertising platforms or emerging acquisition channels. Curiosity about AI-native search and advertising is important.
• Strong experience with conversion rate optimization, landing page development, and A/B testing.
• Experience managing meaningful budgets and optimizing toward qualified pipeline and revenue outcomes.
• Strong analytical skills and fluency in CPC, CVR, CPL, cost per opportunity, pipeline contribution, and attribution.
• Working knowledge of Google Ads, Microsoft Advertising, GA4, Google Tag Manager, HubSpot, Salesforce, and Flint/Webflow.
• Comfortable with technical products and developer audiences.
• A strong experimentation mindset and willingness to build new programs without an established playbook.
• Comfortable with ambiguity and true ownership.

COMPENSATION

We offer competitive compensation that includes base salary, variable compensation for relevant roles, meaningful equity, benefits, and perks. Benefits include medical, dental, and vision coverage, flexible vacation, a 401(k) plan, and life insurance.

Salary Range: $165,000-$190,000

Compensation Philosophy

We offer competitive compensation that includes base salary, variable compensation for relevant roles, meaningful equity, benefits, and perks.

We are hiring for this role across a range of scope, and the compensation band reflects that. Your offer depends on what we learn about your impact, craft, leadership, and communication during the interview process. We will tell you early where you’re tracking and talk comp with you before offer stage. Team members in the EU, UK, and APAC receive locally competitive benefits aligned with regional norms and regulations.

BENEFITS

Benefits include medical, dental, and vision coverage, flexible vacation, a 401(k) plan, meals on in-office days in the US and more.