Senior Manager, PR

The posting, as Later wrote it

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.

Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.

By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com .

About this position

We're looking for a Senior PR Manager to lead Later's media relations and public relations strategy, building the company's voice and reputation across the creator economy, marketing, agency, and technology press. In this role, you'll be both strategic architect and hands-on practitioner, developing proactive press narratives, managing reactive and crisis communications, and positioning Later's executives as authorities in influencer marketing and the creator economy. Reporting to the Head of Marketing within the media team, you'll partner closely with Product Marketing, Content, Executive Leadership, Legal, and Later’s external PR firm to secure high-impact coverage across all three lines of business (Later Influence, Later Social, and Creator/Affiliate). This is a high-visibility role with regular exposure to Later's executive team.This role is ideally a hybrid position with 3 days in office in our Boston or New York hubs, but remote applicants are considered.

What you'll be doing

Strategy

• Own Later's PR and communications strategy, aligning press narratives with corporate and product priorities across all three lines of business.
• Define proactive PR campaigns and thought-leadership programs that build Later's authority in the creator economy and influencer marketing space.
• Refine and maintain crisis communications protocols and reactive statement processes, in partnership with Product, Legal and Executive Leadership.
• Set PR goals, KPIs, and reporting frameworks that connect earned media to brand awareness and demand generation.

Media relations & execution

• Build and maintain relationships with tier-1 business, marketing, advertising, agency, and technology press, including outlets that profile executives and business leaders
• Secure earned media coverage that drives measurable brand awareness and supports demand generation goals.
• Draft press releases, media pitches, briefing docume

[…]
alue of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range

$130k-160k

*Co-op team members, independent contractors, and freelancers are not eligible for company benefits.

#LI-Hybrid #LI-Remote
Where we work:

We have offices in Boston, MA; Vancouver, BC; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.

Diversity, inclusion, and accessibility

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit . We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer . All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.