Senior Lifecycle Marketing Manager

The posting, as Leap wrote it

ABOUT LEAP

Leap is one of the fastest-growing benefits solutions and a category-defining pioneer in employer specialty pharmacy. We are reshaping how life-changing therapies are delivered and financed, ensuring patients get the treatment they need while employers finally get a fair deal.

Specialty drugs and infusions represent nearly 10% of all healthcare spend and are the fastest-growing cost category for employers. Leap tackles this challenge with a novel approach: eliminating hidden markups, expanding access to high-quality infusion providers, and bringing clarity and fairness to how therapies are priced and paid for.

We’re proud to partner with numerous Fortune 500 companies and leading TPAs. Each patient we serve creates immediate ROI: lower costs, improved access, and better care. Join us as we redefine what’s possible in specialty care.

ABOUT THE ROLE

We’re looking for a Senior Lifecycle Marketing Manager to help build and scale the programs that turn eligible members into engaged, active Leap members. Reporting to the Head of Member Activation & Lifecycle Growth, you’ll play a key role in developing lifecycle strategy while owning the day-to-day execution and optimization of member communications across email, SMS, direct mail, landing pages, employer channels, and more.

You’ll work across the entire member journey, from initial awareness and enrollment through activation, treatment, ongoing engagement and retention, identifying the right message, channel, and moment to help members take the next step.

This is a hands-on individual contributor role with meaningful ownership across both lifecycle strategy and execution. You’ll help shape how Leap engages members throughout their journey, translating insights and business priorities into thoughtful, multi-channel programs that drive action. You’ll own programs from strategy through launch and optimization, bringing together strong lifecycle strategies, operational excellence, experimentation, and a deep understanding of the member experience.

You’ll work closely with Client Success, Member Services, Clinical, Product, Data, Sales, and other teams to create a member experience that is clear, supportive, personalized, and measurable.

WHAT YOU’LL DO

• Build and optimize lifecycle journeys: Help design and continuously improve member journeys across awareness, enrollment, activation, treatment, and ongoing engagement. Define audiences, triggers, messaging, channel strategy, and success metrics for each stage.
• Own multi-channel campaign execution: Build, launch, and optimize integrated campaigns across email, SMS, direct mail, landing pages, and employer-owned channels, including HR communications, benefits portals, open enrollment materials, and more.
• Translate strategy into compelling member communications: Develop campaign briefs, messaging frameworks, and creative direction that turn complex healthcare information into communications that are simple, relevant, e

[…]
s, with the ability to translate complex or sensitive topics into communications that are clear, approachable, credible, and easy to act on.

• Strong analytical skills and experience using campaign performance, behavioral data, and experimentation to identify opportunities and improve conversion.
• Experience designing and evaluating A/B and multivariate tests, with the ability to distinguish meaningful insights from noise and translate findings into future strategy.
• Excellent project management and organizational skills, with the ability to manage multiple campaigns, client launches, stakeholders, and deadlines simultaneously.
• Exceptional attention to detail and a strong commitment to quality, particularly when working with member-facing healthcare communications.
• Working knowledge of HIPAA, TCPA, CAN-SPAM, consent requirements, and other considerations related to healthcare and consumer communications.
• Comfort operating in a fast-moving, evolving environment where processes are still being built and priorities can shift quickly.
• A highly collaborative working style and the ability to influence and partner effectively across teams and seniority levels.

NICE TO HAVE

• Experience in healthcare, digital health, specialty pharmacy, benefits, or another B2B2C environment where end users are reached through employers, health plans, or other partners.
• Experience developing employer-facing communication toolkits, benefits communications, or open enrollment campaigns that drive employee awareness and engagement.
• Experience marketing healthcare services where members may be navigating complex

At Leap, we’re building an outlier company with real impact — and that takes focus, energy, and commitment. If that excites you, we’d love to hear from you.

Leap is an equal opportunity employer and welcomes applicants from all backgrounds. We’re committed to building a team that reflects a diversity of perspectives, experiences, and identities.