Senior Paid Media Channel Manager (Enterprise Marketing)

The posting, as Linda Werner & Associates wrote it

We are seeking an experienced Senior Paid Media Channel Manager to lead the strategy, execution, optimization, and performance of enterprise paid media channels across paid social, paid search, and programmatic advertising.

This highly visible role will own paid media channel roadmaps, oversee campaign measurement and technical integrations, manage agency partnerships, and drive performance across multiple business lines.

The ideal candidate brings deep expertise in paid social advertising at scale, strong technical knowledge of digital advertising infrastructure, and a demonstrated ability to translate marketing objectives into measurable business results.

This opportunity offers the chance to help shape paid media operations within a fast paced, evolving enterprise technology marketing organization focused on innovative AI powered business solutions.

Key Responsibilities

Paid Media Strategy & Channel Optimization

Own paid media channel roadmaps and quarterly optimization strategies across paid social, paid search, and programmatic advertising.

Identify performance gaps, prioritize optimization opportunities, and implement improvements to drive measurable results.

Translate business objectives into channel performance targets, KPIs, and execution guidelines.

Establish testing strategies to evaluate new channels, ad formats, audience approaches, and measurement capabilities.

Campaign Management & Portfolio Oversight

Oversee paid media investment across multiple products, campaigns, and business priorities.

Manage campaign budgets, spending, pacing, and performance reporting.

Develop and maintain a centralized paid media calendar covering campaigns, launches, and regional initiatives.

Coordinate campaign timelines, resource allocation, and prioritization across concurrent workstreams.

Ad Technology, Tracking & Measurement

Oversee campaign trafficking, tracking implementation, conversion APIs, pixels, UTM governance, and naming conventions.

Establish campaign quality assurance standards to ensure accurate tracking, targeting, and measurement.

Manage audience segmentation, activation, governance, and ongoing optimization.

Partner with marketing technology and operations teams to support advertising platform integrations, CRM connectivity, and marketing data flows.

Identify and resolve technical or measurement challenges impacting campaign performance.

Testing, Analytics & Performance Reporting

Design and execute structured testing roadmaps with defined success criteria.

Analyze campaign effectiveness, audience performance, bidding strategies, creative performance, and conversion optimization.

Provide actionable performance reporting covering campaign efficiency, budget pacing, lead generation, and pipeline contribution.

Translate performance data into strategic recommendations for marketing leadership and cross functional stakeholders.

Develop best practices, benchmarks, and playbook
[…]
ted marketing strategies connecting paid media, organic social, website performance, and search.

Familiarity with marketing automation platforms, CRM systems, and lead to pipeline attribution.

Experience establishing audience governance frameworks, tracking standards, or campaign taxonomy.

Experience supporting account based marketing (ABM) campaigns and account level targeting.

Experience managing advertising budgets across multiple regions or currencies.

Background working within large, complex technology organizations or rapidly evolving marketing teams.

Ideal Candidate Profile

The strongest candidate is a strategic, technically sophisticated paid media leader who combines hands on channel expertise with broader portfolio management capabilities.

This individual understands how to scale paid social campaigns, optimize advertising infrastructure, implement rigorous measurement standards, and coordinate multiple marketing initiatives simultaneously.

Candidates with primarily brand marketing, creative strategy, or content marketing experience without substantial paid media ownership are unlikely to align with the requirements of this position.

Join an innovative enterprise technology marketing organization during a period of significant growth and transformation. This role offers the opportunity to shape paid media strategy, develop scalable marketing operations, collaborate with cross functional teams, and directly influence enterprise marketing performance.

Location : Remote (NY preferred)

Role type: Contract 12 Month Position (up to a 30 month contract w/potential to convert to FTE)

Expected hours : 40 per week

Benefits

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule

• 8 hour shift
• Monday to Friday

Application Question(s)

• Do you or will you in the future require any sponsorship to work in the US?

Language

• English (Required)