Senior Product Marketing Manager, Growth

The posting, as Linktree wrote it

The Role

We're looking for a Senior Product Marketing Manager, Growth to lead how Linktree's monetization strategy is defined, understood, and brought to market. This is a highly strategic role with broad organizational influence, responsible for shaping the long-term positioning, pricing narrative, and go-to-market strategy for Linktree's paid products and broader revenue ecosystem.

You'll operate as a key strategic partner to Product, Growth, Data, Design, Finance, and Executive Leadership, helping shape monetization strategy from its earliest stages through launch and optimization. You'll bring a strong customer and market perspective to decisions around where Linktree invests, how we package and price our products, and how we communicate the value of paid experiences to our users.
Beyond individual launches, you'll establish the frameworks, narratives, and operating models that guide how Linktree approaches monetization across the business. You'll connect customer insight, product strategy, and commercial opportunity to help identify where we can create and capture greater value over time.
As one of the most senior individual contributors within Product Marketing, you'll have significant influence on product and company strategy, serve as a trusted partner to senior leaders, mentor other product marketers, and raise the bar for how we communicate value across every customer touchpoint.
If you're energized by solving complex monetization challenges, shaping products before they're built, creating category-defining narratives, and influencing strategy at the highest levels of an organization, we'd love to meet you.

What You'll Do

Set Linktree's revenue product marketing strategy
Own and evolve the long-term product marketing strategy for Linktree's monetization ecosystem, spanning subscriptions, add-ons, new revenue products, and future pricing and packaging initiatives.
Define the positioning architecture and messaging strategy for Linktree's paid ecosystem, creating a cohesive story that communicates value across user segments, markets, creator verticals, and products.
Shape the strategic narrative for how Linktree evolves from a free product into a platform users see increasing value in investing in as their needs grow.
Translate customer insight, market dynamics, competitive intelligence, and business priorities into clear strategic recommendations for senior leadership.
Identify emerging opportunities across Linktree's revenue ecosystem and influence where Product and Growth teams invest.

Shape pricing, packaging, and monetization strategy
Serve as a strategic partner to Product, Growth, Finance, and Executive Leadership on pricing, packaging, bundling, and monetization decisions.
Bring the customer and market perspective into strategic decisions well before products reach market, influencing what we build, who we build it for, and how we create and capture value.
Lead customer segmentation, willingness-to-pay research, competiti
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d you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.

We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.

How we’ll help you thrive

Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:

• An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
• 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
• Employer contribution towards your retirement.
• Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
• Employee stock option program - we want each and every employee to share in the company’s success.

At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at talent@linktr.ee – your needs are important to us.