Staff Product Marketing Manager, Growth

The posting, as Linktree wrote it

The Role

We're looking for a Staff Product Marketing Manager, Growth to define how Linktree's monetization strategy is understood, experienced, and brought to market. This is a highly strategic leadership role responsible for shaping the long-term positioning, pricing narrative, and go-to-market strategy for Linktree's paid products and revenue ecosystem.
You'll partner closely with Product, Growth, Data, Design, Finance, and Executive Leadership to influence monetization strategy from conception through launch. Beyond driving exceptional product marketing, you'll establish the frameworks, narratives, and operating models that help Linktree make smarter pricing, packaging, and expansion decisions over time.
As one of the most senior individual contributors on the Product Marketing team, you'll influence product direction, mentor teammates, and raise the bar for how we communicate value across every customer touchpoint.
If you're energized by solving complex monetization challenges, creating category-defining product narratives, and influencing strategy across an organization, we'd love to meet you.

What You'll Do

Define Linktree's revenue product marketing strategy
Own the long-term product marketing strategy for Linktree's monetization ecosystem, including subscriptions, add-ons, new revenue products, and future pricing initiatives.
Develop the positioning architecture and messaging strategy that communicates the value of our paid experiences across user segments, markets, and creator verticals.
Establish the strategic narrative for how Linktree evolves from a free product into a platform users are excited to invest in.
Drive company-wide alignment around monetization priorities through clear customer insights, market intelligence, and competitive positioning.

Influence pricing, packaging, and monetization strategy
Partner with Product, Growth, Finance, and Executive Leadership to shape pricing, packaging, bundling, and monetization decisions before products reach market.
Develop customer segmentation frameworks, willingness-to-pay research, and value-based positioning that inform strategic investment decisions.
Create repeatable frameworks for evaluating monetization opportunities and emerging revenue products.
Serve as a strategic thought partner on long-term revenue strategy rather than simply marketing existing products.

Lead monetization go-to-market strategy
Define GTM strategy for major revenue initiatives across the customer lifecycle.
Determine launch strategy, audience prioritization, positioning, messaging hierarchy, and success metrics for new subscription offerings and monetization features.
Partner across Product, Lifecycle Marketing, Growth, Brand, Paid, and Creative to ensure launches are cohesive and strategically aligned.
Drive executive-level launch readiness across cross-functional teams.

Elevate the in-product monetization experience
Partner with Product and Design to shape how monetization experiences are introdu
[…]
d you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.

We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.

How we’ll help you thrive

Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:

• An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
• 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
• Employer contribution towards your retirement.
• Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
• Employee stock option program - we want each and every employee to share in the company’s success.

At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at talent@linktr.ee – your needs are important to us.