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Senior Manager, Social Media

Lucid Motors · Newark, CA · $171.9k–$252.1k

Posted by Lucid Motors on their careers site · View the original posting

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About Lucid

At Lucid, we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucid’s proprietary technology and software-defined vehicle architecture, our award-winning vehicles bring our “Compromise Nothing™” approach to the global automotive market. That means refusing to choose between performance and sustainability, design and engineering, ambition and integrity. In Lucid Air and Lucid Gravity, we have designed and built vehicles that have redefined their segments, combining exceptional range, performance, design, and expansive space in a single experience.

We achieve this through deep vertical integration, with design, engineering, and production happening in-house across our global offices and manufacturing facilities. Our teams come from industries around the world, united by a shared commitment to excellence. By refusing to settle, you can help redefine what’s possible and shape the future of mobility.

Lucid Motors is seeking a strategic and creative Senior Manager of Social Media to lead the company's global organic social media presence. This role is responsible for shaping how Lucid’s brand appears across social platforms through premium storytelling, innovative content, and integrated campaigns that strengthen brand perception, engage customers throughout their ownership journey, encourage ownership and answer questions all to support key business objectives.

T he ideal candidate is a player-coach who can operate at multiple altitudes, balancing strategic leadership with hands-on execution. They are equally comfortable shaping long-term social strategy, influencing creative direction, leading cross-functional initiatives, analyzing performance, and supporting content development and channel operations when needed.

This is an exciting opportunity to contribute to a high performing Marketing team and business within a fast-paced, mission-driven environment. You’ll collaborate with award -winning creative team , marketers, and cross functional teams to bring the Lucid story to life.

You Will

S ocial Strategy & Brand Leadership

  • Own and evolve Lucid's organic social media strategy across key platforms, including Instagram, TikTok, YouTube, X, Threads, LinkedIn, and emerging channels.
  • Establish and maintain a consistent social voice and visual presence that reflects Lucid's premium brand positioning.
  • Translate product launches, brand campaigns, executive communications, customer stories, and business initiatives into platform-native content strategies.
  • Develop channel plans and editorial calendars that balance brand building, product storytelling, customer engagement, and business priorities.
  • Partner across the organization to ensure alignment across key initiatives and campaigns.
  • Work with the global teams to set the global social operating model, clarifying decision rights, approval paths and roles.

Content Development & Campaign Execution

  • Lead the planni

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e benefits package including medical, dental, and vision insurance; life and disability coverage; paid time off; paid holidays, paid sick leave; and a 401(k) retirement plan. Hourly/non-exempt employees accrue up to 120 hours paid time off, and salaried/exempt employee accrue up to 160 hours paid time off. Eligible employees may also participate in Lucid’s equity program and/or a discretionary annual cash incentive program. Incentive and equity awards, if applicable, are determined based on individual performance, role scope, market considerations, and overall company results, in accordance with the terms of the applicable plans.

Equal Opportunity: At Lucid, we believe diversity strengthens everything we build. Lucid Motors is proud to be an equal opportunity employer and is committed to providing an inclusive workplace for all. We consider all qualified applicants without regard to race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity or expression, marital status, or any other characteristic protected by applicable state or federal laws and regulations.

Accessibility: Lucid Motors is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need any accommodation to participate in the application process, please contact us at TA-Operations <@> lucidmotors.com . This email address is designated solely for accommodation requests and is not monitored for job applications or resume submissions. To be considered for employment, all applications must be submitted through the Lucid Motors Careers website.

Candidate Data Privacy: By submitting your application, you understand and agree that your personal data will be processed in accordance with our Candidate Privacy Notice .

To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to Lucid Motors. Lucid Motors is not responsible for any fees related to unsolicited resumes.