Fractional Creative Strategist
Lumimeds · Remote · Remote - US
Posted by Lumimeds on their careers site · View the original posting
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About LumiMeds
LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up.
As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here — decisions happen fast, priorities evolve, and builders thrive.
We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction.
Fractional Creative Strategist – Remote
Department: Marketing
Location: U.S.-Based / Remote
About LumiMeds
LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up.
As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. Decisions happen fast, priorities evolve, and builders thrive.
We are a remote-first, globally distributed team that values clarity, accountability, speed, and people who take initiative rather than wait for direction.
About the Role
LumiMeds is looking for a Fractional Creative Strategist to help shape and continuously improve the creative strategy behind our paid acquisition efforts.
This is a senior, hands-on strategic role for someone who deeply understands direct-response creative, DTC performance marketing, consumer psychology, and creative testing .
You will work closely with our founders, marketing team, media buyers, designers, editors, and content creators to determine what we should create, why we should create it, how we should test it, and what we should do next based on performance.
Rather than managing creative production full-time, you will provide the strategic direction that keeps our creative engine focused on the concepts, hooks, formats, offers, and messages most likely to drive customer acquisition.
You should be equally comfortable analyzing a performance dashboard, reviewing competitor ads, developing new creative angles, writing a creative brief, and giving actionable feedback on an ad before it goes live.
The goal is simple: help LumiMeds produce smarter creative, identify winning concepts faster, and systematically scale what works.
What You'll Own
Creative Strategy & Direction
Develop and continuously refine our performance creative strategy across Meta, Google, TikTok, YouTube, Reddit, and other paid acquisition channels .
Identify new creative concepts, angles, hooks, offers, formats, and messaging opportunities based on performance data, customer insights, and market trends.
Translate business and acquisition goals into clear creative priorities for designers, editors, copywriters, and content creators.
Build actionable creative briefs that clearly define the
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on results.
Deep understanding of DTC and performance advertising .
Strong knowledge of Meta advertising and familiarity with other major paid channels such as Google, TikTok, YouTube, and Reddit.
Ability to interpret performance data and translate it into actionable creative decisions.
Strong understanding of direct-response copywriting, hooks, offers, CTAs, and consumer psychology.
Experience developing structured creative testing frameworks.
Strong understanding of short-form video, UGC, static ads, and other performance creative formats.
Ability to give clear creative direction and actionable feedback to designers, editors, copywriters, and creators.
Comfortable operating independently in a fast-moving startup environment.
Strong communication skills and professional-level English.
Availability for regular collaboration during U.S. business hours.
Strong Plusses
Experience in telehealth, DTC health, wellness, subscription businesses, or other regulated industries .
Experience marketing GLP-1, weight management, or metabolic health products.
Understanding of healthcare advertising and compliance considerations.
Experience working with UGC creators and creator-led advertising.
Experience with landing-page optimization and CRO.
Familiarity with platforms such as Shopify, Webflow, or Unbounce.
Strong understanding of AI-assisted creative workflows.
How to Apply
If this role sounds like a fit, we’d love to hear from you. Please submit your application in English and ensure your resume reflects relevant experience for the role.
This position is open to candidates based in approved locations, depending on the role and business needs. Qualified applicants will be contacted for next steps.
LumiMeds is an equal opportunity employer. We hire based on skills, experience, and alignment with our values.
Please note: This role requires professional-level English communication and availability to work U.S. business hours.