Sr. Manager, GTM Strategy & Sales Packaging

The posting, as Lyft wrote it

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Lyft Ads gives brands a unique way to reach consumers during high-intent moments: on their way to concerts, games, nights out, and everyday destinations. In this role, you'll set the strategy behind how we bring those moments to market, arm our sellers to win, and connect advertisers with millions of riders across the country.

Lyft Ads is looking for a Senior Manager of Sales Packaging & Go-to-Market Strategy to build and lead the function that turns ridership data, cultural moments, and product capabilities into the packages our sales team sells every day. This is a strategic leadership role: you'll set the packaging and pricing agenda for the full Lyft Ads portfolio, build the go-to-market motions behind our biggest revenue moments, and give sellers the stories, structure, and pricing tools they need to win.

You are a builder. You operate comfortably at the intersection of strategy and execution, and you have a track record of driving commercial outcomes in ambiguous, fast-moving environments. You bring a POV to partnership and packaging conversations, and you know how to align internal and external stakeholders around a shared vision. You are energized by the challenge of taking a scaled, high-growth advertising business and making it even better: more differentiated, more efficient, and more impactful for the brands and agencies that invest with Lyft Ads.

You'll operate at the intersection of data, product, pricing, creative, and sales, and you'll be expected to bring an independent point of view on where Lyft Ads should show up, what we should charge, and how we package multi-product solutions with measurement built in. This role owns and manages the Lyft Ads Studio team, sits at the table with Sales leadership, and works in close partnership with Data Science, Finance, Product Marketing, Product, and cross-functional leadership across the business.

Responsibilities

• Own the sales packaging strategy for Lyft Ads' full suite of on- and off-platform advertising solutions, building differentiated packages that map to advertiser objectives and buying behavior
• Set the vision and calendar for tentpole and cultural-moment packaging (Super Bowl, March Madness, Women’s World Cup, Coachella, Formula 1, SXSW, Halloween, Valentine's Day, New Year's Eve), using ridership and audience data to identify where and when advertisers should show up
• Craft the go-to-market narratives behind each package, from initial data-driven thesis to the story sellers use in market, in partnership with Product Marketing and Lyft Ads Studio
• Formulate pricing and deal economics for sponsorships, tentpole packages, and multi-product bundles, balancing revenue optimization with competitive positioning and advertiser value
• Build multi-product solutions that combine packaging with measureme

[…]
available when enrolled

• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan with company match to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Monthly Lyft credits and complimentary Lyft Pink membership

Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the San Francisco area is $169,000 - $211,250, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.