Senior Brand Manager, Fragrance & Personal Care (Temporary Position)

The posting, as Maesa wrote it

#MaesaMagic

The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, and Niches & Nooks among other brands. For more information, visit www.maesa.com .

We are looking for a skilled and passionate Senior Brand Manager (Approx. 6-month contract) with proven experience in brand marketing across fragrance, beauty, personal care, or consumer goods to help build, scale, and evolve one of our brands as a cohesive lifestyle brand.

This is a high ‑ impact role focused on bringing brands to life through best ‑ in ‑ class visual merchandising, brand storytelling, and flawless, detail ‑ driven execution across retail, digital, and experiential touchpoints. This person will lead go ‑ to ‑ market for new launches and seasonal programs across multiple categories, with a strong point of view on how the brand shows up as a cohesive lifestyle brand across fragrance, personal care, and men’s. You’ll be at the forefront of shaping and scaling the brand through strategy, storytelling, and full 360° execution across all consumer touchpoints.

Additionally, they should be culturally fluent and trend ‑ aware, with the ability to translate what’s happening now into relevant, shoppable, retail ‑ ready brand moments.

The role is based in NYC and you will be expected in office 3 days a week, at minimum per Company policy.

KEY RESPONSIBILITIES

• GTM Strategy : Set vision and define success for the brand as a fragrance-led lifestyle brand. Help define, lead, and execute GTM strategy and annual brand marketing plans. This includes business objectives, consumer and channel strategies, and translation of strategies to the consumer through the marketing mix. Translate brand strategy into clear retail, visual merchandising, and storytelling frameworks that scale across doors.
• Project Management Execution & Briefing : End ‑ to ‑ end execution of brand initiatives across fragrance and personal care, from ideation through launch. Own and manage multiple brand projects, including but not limited to: in-store visual merchandising (fixtures, displays, shelf sets, etc), campaigns, promotions, seasonal moments and innovation launches to deliver on-time with executional excellence. Serve as the day ‑ to ‑ day executional lead, ensuring timelines, details, and deliverables are met with precision. Develop clear, inspiring briefs that translate brand strat

[…]
arter who consistently thinks ahead, shows initiative and drive, finds solutions and follows through.

• Team player with a strong work ethic. Flexibility and willingness to take on additional responsibilities when needed.
• Positive and professional with an entrepreneurial mindset.
• Proficient in Microsoft Office (Outlook, PowerPoint, Excel, Word, Teams, etc)

What We Offer

$50 - $55/hour. Exact compensation may vary based on skills, experience, and location.

Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.

Our Commitment to You

At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline. We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the “new” without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. As set forth in Maesa’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Our EVP

Maesa is the next-gen beauty company, where bold ideas become beautiful brands. We ignite the dreamer and doer in each of us. We move at the speed of culture to push boundaries and redefine possibilities unleashing #maesamagic everyday. By fostering a start-up spirit, we equip everyone to lead with accountability & execute with excellence. We champion each voice and empower every journey, creating an environment where we celebrate diversity of thinking, calculated risk taking, and cutting-edge innovation. Growth is personal, intentional, and limitless.