Director of Marketing, Strategic Accounts

The posting, as Marqeta wrote it

As Marqeta's Director of Marketing, Strategic Accounts, you'll own the marketing strategy for Marqeta’s strategic customer base, driving product adoption, cross-sell, upsell, customer advocacy, and long-term partnership growth. This leader serves as the primary marketing partner to the Strategic Accounts organization, orchestrating programs across Product Marketing, Demand Generation, Brand, Communications, Events, Customer Success, and Sales to deepen customer engagement, expand buying committee relationships, and accelerate expansion pipeline.

We work Flexible First https://www.marqeta.com/blog/2022/05/10/flexible-first. This role can be performed remotely anywhere within the United States or from our headquarters in Oakland, CA. We’d love for you to join us!

The Impact You'll Have

• Strategic Account Marketing Leadership
• Serve as the primary point of contact between the Strategic Accounts organization and the broader Marketing team, ensuring alignment across priorities, campaigns, launches, and customer engagement.
• Develop and execute the marketing strategy for Marqeta’s strategic accounts, focused on strengthening customer relationships, increasing product adoption, and driving expansion opportunities.
• Partner closely with Strategic Accounts, Customer Success, Rev Ops, Product Marketing, Demand Generation, Communications, Brand, and Events to deliver coordinated customer experiences across the account lifecycle.
• Build scalable account engagement strategies tailored to customer maturity, industry, and growth opportunities.

Strengthen Strategic Customer Relationships

Develop programs that deepen engagement and create long-term customer loyalty, including:

• Executive communications and partner newsletters
• Ensure thought leadership programs and webinar topics are relevant for strategic customers
• Engage strategic account team leadership with industry events & speaking opportunities to be viewed as experts in the space
• Leverage partnership to strengthen presence in market - develop and launch case studies, press releases, co-marketing opportunities etc
• QBR and ABR strategy, innovation session prep, messaging and executive presentation support
• Custom customer content, research, and exclusive resources in partnership with the broader marketing organization
• Partner with Insights team to deliver Voice of Customer programs, customer feedback loops, and internal communications of customer insights
• Customer Advisory Board and executive touchpoint event strategy, programming, and execution
• Product roadmap awareness, customer communications, beta participant identification, and coordination with Product Marketing.
• Executive engagement programs, including roundtables, customer events, executive briefings, and industry forums
• Address regional marketing coordination (global vs local events, language,

[…]
loyer committed to an inclusive workplace that fosters belonging. We do not discriminate based on race, color, religion, sex (including pregnancy, lactation, childbirth, or related medical conditions), veteran status or uniformed service member status, age, national origin or ancestry, citizenship or immigration status, physical or mental disability, gender identity, gender expression, sexual orientation, genetic information (including testing or characteristics) or any other characteristic protected by applicable law. We also consider qualified applicants with criminal histories, consistent with legal requirements.

Marqeta endeavors to make reasonable accommodations for applicants with disabilities. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please submit this form https://forms.gle/Nx79JaH22WR94nBh7 with your specific accommodation request.

Marqeta cares about your privacy. Personal data that is provided as part of the application and recruitment process is processed in accordance with the Applicant Privacy Notice https://www.marqeta.com/company/applicant?_gl=1*vqpey*_up*MQ..*_ga*MTY0ODUzMjE0NC4xNzg1ODY3Nzg5*_ga_FT9GKGF00J*czE3ODU4Njc3ODgkbzEkZzEkdDE3ODU4Njc3OTIkajU2JGwwJGgw. Additional information for California residents can be found here https://www.marqeta.com/applicant?_gl=1*vqpey*_up*MQ..*_ga*MTY0ODUzMjE0NC4xNzg1ODY3Nzg5*_ga_FT9GKGF00J*czE3ODU4Njc3ODgkbzEkZzEkdDE3ODU4Njc3OTIkajU2JGwwJGgw#1lOHLMWCqwzsMvVd1FY1XD.

To keep our interview process fair and consistent, we ask that all candidates join video interviews with their camera on.

Notice on Use of AI in Recruitment
We may use artificial intelligence (AI) tools in our recruitment processing consistent with the requirements of applicable laws. For more information, review our AI notice here https://jobs.ashbyhq.com/marqeta-inc/automation-notice.