Enterprise Demand Generation Lead

The posting, as Maxima wrote it

ABOUT MAXIMA

Nobody went into accounting to spend the first week of every month matching transactions by hand. Maxima was built so they don't have to. Our agents do the accounting work itself: journal entries, transaction matching, reconciliations, and flux analysis, continuously and with a full audit trail. Accountants review and approve. Nothing posts without a person signing off. We remove the grind, not the human.

Maxima is the agentic AI platform for enterprise accounting. Our three co-founders scaled finance at Rubrik from $5M ARR to a $15B NYSE IPO, built the reconciliation and billing systems behind Netflix's $32B in annual revenue, and built AI infrastructure serving two billion monthly users at Meta. We've raised $41M from Redpoint Ventures, Kleiner Perkins and Audacious Ventures, joined by former BlackLine executives and the CFOs of Rubrik and Vanta. To date we've processed more than $400B across 350M transactions at 100.00% accuracy, for customers including Scale AI, Rippling, Glean, Zendesk, Handshake, Zip, and Decagon.

We're early and moving fast. The playbook here gets written, not inherited, and the person closest to the work makes the call. We're looking for people who build from first principles and hold themselves accountable for what actually lands — people who'd rather build the category than join it. Everything you need to know is below.

THE ROLE

As Maxima’s Demand Generation Lead, you’ll build the system that turns demand into repeatable pipeline. You’ll own the full funnel, from first engagement through qualified opportunity, and bring together our account-based, campaign, field, and lifecycle motions into one connected demand engine.

The mandate has two halves. Capture the demand that already exists for financial close and accounting automation, where buyers know the category and are actively looking. And create demand for a category they don’t yet have a name for: agentic accounting. As our deals move toward six-figure contracts, the engine has to be built for an enterprise buyer rather than tuned for a mid-market one.

Our audience is controllers and senior accounting leaders at mid-market and enterprise companies. They’re pressed for time, allergic to hype, and responsible for some of the highest-stakes workflows in the business. The marketing that reaches them has to be rigorous, and it shouldn’t be boring.

This role is for someone who has seen great demand generation up close. You think beyond channels and campaigns to the system underneath them: how accounts become engaged, how intent gets recognized, how prospects are nurtured, how Sales gets activated, and how all of it translates into pipeline.

If you’ve helped build a demand engine that works and you want to own one outright, this is your next move.

WHAT YOU'LL DO

• Own account-based marketing: Build and run ABM programs that engage our target accounts and the full buying group inside them, from account selection through activation.
• Run

[…]
something great and wants to bring that experience, judgment, and ambition to Maxima.

NICE TO HAVE

• Experience marketing to finance and accounting buyers
• Experience with HubSpot, Clay, and an AI-native ABM stack
• Experience marketing AI or agentic products
• Fluency with the modern go-to-market stack and with AI in your daily workflow

WHERE AND HOW YOU'LL WORK

This role is based in our San Mateo office. We value in-person collaboration and are in office four to five days a week.

WHY JOIN MAXIMA

• The work. Agentic accounting is a category being defined right now, and Maxima is one of the companies defining it. The product does the accounting work itself, so what you build, sell, or deploy shows up in a customer's books
• The people. Founders who ran the finance org at Rubrik and built the close systems at Twitter and Netflix. Engineers from Robinhood, Glean, Google, Netflix, and Meta. Controllers and accountants on the team who have closed books themselves. Small teams in San Mateo and Toronto that work in the same room, say what they think, and hold a high bar
• The benefits. Competitive salary, 401(k) for US employees, unlimited PTO, lunch in the office, and commuter benefits
• The process. A person reads every application, and we tell you where you stand at every stage

A note on AI

We build AI and we expect you to use it. Use it to research us and to prepare. In live conversations we want your own thinking in your own words, and if you use AI on a take-home exercise, tell us where it helped.

Equal opportunity

Maxima is an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any other legally protected status. If you need an accommodation at any point in the process, tell us and we will arrange it.