Demand Generation Campaign Manager (Remote, US - ET/CT)

The posting, as Maze wrote it

ABOUT MAZE

Maze is the user research platform that helps companies build the right products faster by making user insights available at the speed of product development.

In most companies, research demand far exceeds supply. Time, cost, and lack of access to expertise hold teams back. In today’s AI-powered world, anyone can build a product fast. The real challenge? Deeply understanding user needs and building the right product. That’s where Maze comes in.

We believe companies shouldn’t have to choose between building fast and building right. Maze makes research accessible, intuitive, and fast so product teams can put user insights at the center of every decision.

Our platform enables researchers, designers, and product managers to quickly recruit participants, run studies autonomously, and surface insights that actually drive product decisions. Our AI capabilities automate the busywork and add depth and direction to the insights themselves.

That’s why Maze was recently named the #1 user research platform in UX Tools’ Design Tools Survey https://www.uxtools.co/survey/user-research/user-testing-overview—and why we’re scaling fast across industries like B2B SaaS, e-Commerce, Financial Services, Retail, and Automotive, supporting world class customers such as Uber, Amazon, Atlassian, Anthropic & more.

Maze is a Series B company backed by top-tier investors (Felicis, Emergence & Amplify). We operate a global remote workforce driven by our core values https://maze.co/about-us/.

ABOUT THE ROLE

You’ll own the execution of our core demand generation programs: paid campaigns run with our agency, lifecycle email, and the logistics for events and webinars. You’ll manage spend against plan, run tests on new channels, and track how leads move through the funnel so we keep improving both lead volume and quality. This is a hands on role for someone who likes shipping campaigns, reading the data, and tightening what’s already working.

WHAT YOU’LL DO

Paid programs

• Own the day-to-day relationship with our paid media agency: set priorities, brief new campaigns, review creative and targeting, and hold the agency to performance goals.
• Review LinkedIn and Google campaign results weekly with the agency, and push for optimizations and new tests where results are lagging.
• Track paid spend against the monthly and quarterly plan, flag pacing problems early, and recommend where to shift budget based on results.
• Design and run small tests on new channels (for example Reddit and other paid social) and new creative or messaging. Share clear readouts on what worked, what didn’t, and whether to scale.
• Report on campaign performance to the marketing team to ensure we are all learning together.

Lifecycle and email marketing

• Continue to develop our email marketing programs through nurture tracks, triggered journeys and campaign sends in HubSpot.
• Build segmented, behavior-based programs that move leads toward a conversation with sales

[…]
d 24/7 access to resources

• Life and Disability Insurance, 100% of the team member premium paid
• Flexible time off
• Meaningful equity
• Company retreats, fully paid for by Maze
• New MacBook (laptop), paid for by Maze
• Paid Family leave: 16 weeks for birth or adoptive parents
• $500/month to be used for dependent health insurance coverage
• If you don't have dependents to add to your plan, you will still get access to this money to be used at your discretion to get the benefits that matter to you with our flexible a-maze-ing benefits - gym memberships, co-working spaces, food, travel, whatever!
• $1,500 remote work setup fund to ensure you can set up a productive work space
• Flexible work schedule where you manage your own working hours
• Monthly Bonus.ly http://Bonus.ly points that are awarded to others to recognize teamwork, dedication and helpfulness - points can be cashed out for gift cards and more
• Virtual social engagements randomly throughout the year
• SWAG, we have some really cool swag
• Open, transparent culture that includes virtual: coffee chats, bi-weekly all-hands meetings, and more

Check out all of our a-maze-ing benefits here https://mazedesign.notion.site/Benefits-fac6236ca0d6452dbc659a1947d89317.

OUTREACH NOTICE

We understand you might be excited about the job you’re applying for, we are excited you are interested! However, please refrain from reaching out to our current team members on LinkedIn for referrals. Our policy is that referrals can only be provided by team members who personally know the candidate. With the high volume of interest in our roles, contacting our team members who are not involved in recruitment can be overwhelming. Additionally, please avoid submitting support tickets regarding your application, as our support team is not involved in the hiring process. Rest assured, our recruitment team is diligently reviewing all applications and will reach out directly if there is a match.