Associate Vice President, Marketing Strategy & Growth

The posting, as MCG Health wrote it

At MCG, we lead the healthcare community to deliver patient-focused care. We have a mission-driven team of talented physicians and technical experts developing our evidence-based content and innovating our products to accelerate improvements in healthcare. If you are driven to enhance the US healthcare system, MCG is eager to have you join our team. We cultivate a work environment that nurtures personal and professional growth, and this is a thrilling time to become a part of our organization. With dynamic roles that offer meaningful impact, you'll be able to fully realize your potential. Plus, you'll enjoy world-class benefits and the security, stability, and resources of our parent company, Hearst, with over 100 years of experience.

The Associate Vice President, Marketing Strategy & Growth is responsible for defining and executing MCG's enterprise marketing strategy to strengthen market position, accelerate revenue growth, and support the company's commercial objectives. Reporting to the Chief Revenue Officer, this leader provides strategic direction for marketing strategy, brand management, demand generation, digital marketing, and customer engagement while ensuring alignment with Sales, Product Management, Customer Success, and Revenue Operations.

The Associate Vice President establishes the long-term operating model, governance, investment priorities, and performance framework for the Marketing organization, ensuring measurable contribution to pipeline generation, customer acquisition, brand equity, and revenue growth. This role also leads the transformation of Marketing throughthe adoption of AI-enabled capabilities, intelligent automation, advanced analytics, and modern marketing technologies that improve scalability, operational efficiency, customer engagement, and business performance.

You Will

• Define and execute MCG's multi-year enterprise marketing strategy aligned with commercial objectives, corporate priorities, and long-term growth initiatives.
• Establish the vision, operating model, governance, and investment priorities for the Marketing organization to support sustainable business growth.
• Own enterprise market positioning, messaging architecture, value proposition development, and brand strategy to strengthen MCG's competitive differentiation across target markets.
• Develop and lead integrated demand generation strategies that drive qualified pipeline growth, customer acquisition, revenue expansion, and measurable marketing contribution to sales performance.
• Partner directly with the Chief Revenue Officer to develop integrated go-to-market strategies that align marketing investments with revenue objectives, pipeline growth, customer acquisition, customer retention, and market expansion.
• Establish executive-level marketing performance metrics, dashboards, and reporting that measure pipeline contribution, campaign effectiveness, conversion performance, customer acquisition costs, brand awareness, marketing R

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e to create the change we want in healthcare. The more inclusive we are, the better our work will be for it.

As an essential function of this role, you will be required to attend in-person meetings and/or conduct in-person trainings at our clients’ worksites. Our clients may have certain requirements, including but not limited to requiring all visitors or guests in their sites to be fully vaccinated against COVID-19. By applying for this role, you understand that you will be required to meet any such client requirements. Failure to do so may result in the rescission of an offer and/or termination of employment.

All roles at MCG are expected to engage in occasional travel to participate in team or company-sponsored events for the purposes of connection and collaboration.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Note on interviews : We may use AI tools to audio-record and transcribe interviews for note-taking purposes. These are used only by our hiring team and do not make decisions on their own. Let us know if you prefer an alternative.

MCG is a leading healthcare organization dedicated to patient-focused care. We value our employees' unique differences and are an Equal Employment Opportunity (EEO) employer. Our diverse workforce helps us achieve our goal of providing the right care to everyone. We welcome all qualified applicants without regard to race, religion, nationality, gender, sexual orientation, gender identity, age, marital status, veteran status, disability, pregnancy, parental status, genetic information, or political affiliation. We are committed to improving equity in healthcare and believe that a diverse workplace fosters curiosity, innovation, and business success. We are happy to provide accommodations for individuals. Please let us know if you require any support.