Senior Program Manager, Growth Marketing & Conversion

The posting, as Mdvip wrote it

MDVIP: Transforming Primary Care, One Patient at a Time
MDVIP is a national leader in personalized healthcare, empowering over 425,000 members to achieve their health and wellness goals through a network of more than 1,400 concierge primary care physicians. Our program emphasizes preventive medicine, offering comprehensive screenings, advanced diagnostics, and individualized wellness plans. Recognized as a Great Place to Work® since 2018, MDVIP is committed to excellence in patient care and employee satisfaction.

Role Summary
The Organic Growth team owns SEO, content, conversion rate optimization (CRO), and the website product. This year, the website roadmap is committed to executing a serious CRO program, standing up new content infrastructure, and working through technical SEO improvements. However, this role has a bigger mandate than just organic traffic -- we’re looking for a Lead-to-Sale Sr. Manager who has the crucial responsibility of improving sales rate across all channels that drive leads to land on the website. The website is our primary vehicle for communicating the membership value proposition and convincing a lead to enroll, so this role guides the success of a cross-functional taskforce — spanning Marketing, Sales, CRO, and Product — that runs special initiatives to improve how effectively that value prop converts into paid annual memberships.

You’ll own the critical middle and lower end of our growth funnel: converting marketing-generated leads into paid annual memberships. This is an individual-contributor role sitting at the intersection of marketing and sales, responsible for understanding processes end-to-end and optimizing how they turn interest into enrollment.

This is a revenue-accountable role. We measure success in new member enrollments. The ideal candidate combines a sales-driven mindset with marketing fluency — comfortable owning conversion metrics across every channel, understands the unique needs and mindset of patients exploring the benefits of membership medicine, and advocates for experimentation in website messaging & pipeline process steps that translate into incremental enrollment lift.

If you are an individual who doesn’t shy away from improving complex processes and has experience driving initiatives that close the gap between lead generation and revenue across teams that don't report to you, then we want to hear from you.

Key Responsibilities

• Own the lead-to-sale conversion funnel, from marketing qualified lead through close (paid enrollment in membership) across every acquisition channel — organic, paid, local, referral, and beyond — not just leads sourced by the Organic Growth team.
• Improve the sales rate (lead-to-enrolled-member conversion) for all leads landing on the website.
• Identify friction points in the lead-to-enrollment journey — website, sales process, or handoffs between them – and drive taskforce initiatives with Marketing, Analytics, Sales Ops, CRO, and Physician Product tea

[…]
d by performance-based incentives.

• Comprehensive Benefits: Health, dental, vision insurance, and retirement plans.
• Positive Work Environment: Consistently recognized as a Great Place to Work®, fostering a culture of collaboration and excellence.

MDVIP is an Equal Opportunity Employer and is committed to fostering an inclusive and diverse workplace. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected status. We believe that diversity and inclusion drive innovation and strengthen our company culture.

If you require accommodation during the application or interview process, please let us know, and we will be happy to assist.

Pay Transparency: Our compensation reflects the cost of labor across appropriate US geographic markets. Pay is based on several factors including but not limited to market location and may vary depending on job-related knowledge, skills, and education/training and a candidate's work experience. Hired applicants are offered annual incentive compensation programs, subject to applicable eligibility requirements. Payments under these annual programs are not guaranteed and are dependent upon a variety of factors including, but not limited to, individual performance, business unit performance, and/or the company's performance. The company offers the following benefits for this position, subject to applicable eligibility requirements. Medical/prescription drug coverage, Dental coverage, Vision coverage, Flexible Spending Account, Health Savings Account, Dependent Care Flexible Spending Account, Basic and Supplemental Life Insurance & Accidental Death and Dismemberment, Disability Income Protection Plan, Employee Assistance Program, 401(k) retirement program, Vacation, Paid Holidays and Personal time, Paid Sick and Family and Medical Leave time as required by law.