Sr. Qualitative Insight Director

The posting, as MERGE wrote it

At MERGE, we are Built Different . We are a marketing and technology agency purpose-built for the intersection of health and wellness—where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant.

This commitment to human-first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.

Our Strategists are the achievers of insight and facilitators of alignment. Creatively-trained problem solvers, strategic writers, creative thinkers — Strategists are responsible for research design, execution, analysis and deliverables for all projects. They develop and optimize research processes, identify and curate research tools and always seek ways to enhance our offerings. With both clients and participants, our Strategists approach every element of their work with empathy and energy.

As our Senior Qualitative Insight Director, you will…

Consistently and effectively executes projects, often as the Coach (training teammates) or as a solo Strategist. They are able to make 99% of decisions related to design, execution, analysis and deliverables on their projects. They are outstanding strategic thinkers, writers and presenters. The Senior Qualitative Insight Director ensures Merge delivers success on the current project as well as builds a deep, sustaining relationship with the client. They mentor strategists, helping them move from research to strategy. They innovate the research processes and trains others on frameworks, constructs, tools, and approaches to deepen Merge's strategic expertise.

What You’ll Do

Projects

• Accountable for ensuring all aspects of the project are delivered on time and against client objectives.
• Consistently thinks proactively throughout the project to anticipate and quickly address changes to approach, design, objectives, etc.
• Effectively designs studies and writes proposals.
• Thoughtfully crafts questionnaires / discussion guides with appropriate techniques and activities, and structures of questions that better address objectives and fit with participant type.
• Effectively moderates 1:1 and group interviews and online engagements (Communities, Remesh, etc.), spending typically 25% of their time doing live moderation.
• Able to facilitate discussion on any topic, with any target, and have the know-how to go off-guide, where appropriate.
• Creatively and quickly connect the dots, identi

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n, relationship building, and key moments. Managers and team leaders determine in-person expectations based on what best supports their team, clients, and business needs. Some teams and roles require more regular in-person presence than others.

MERGE has hubs in Chicago, New York City, Boston, Kansas City, Raleigh, Denver, Atlanta, and St. Louis . Regardless of work arrangement, team members may be required to travel to a MERGE hub for meetings, team gatherings, events, or other business needs.

Total Rewards

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $130,100 - $190, 800 , based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
And here’s how we live our values at MERGE

• Ability. Mastering our craft
• Agility. Delivering with a growth mindset
• Humility. Collaborating for shared success

MERGE is proud to be an Equal Opportunity Employer

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!