Social Media Specialist

The posting, as Mira Home wrote it

About Mira Home

Founded in 2024, Mira Home is one of the fastest-growing home service brands in the country. In just two years, we’ve expanded into 14 U.S. markets—with major nationwide expansion planned for 2027. We’re modernizing pest control through family- and pet-safe treatments, transparent pricing, and a prevention-first approach. If you want to build your career in a dynamic, rapidly scaling company where your impact is felt daily, Mira Home is where you belong.

About the Role
We're looking for a creative, resourceful content creator who knows how to capture attention, tell compelling stories, and turn real-world experiences into content people actually want to watch.
You'll own Mira's organic social media presence across Instagram, Facebook, TikTok, and YouTube Shorts.
That means getting out from behind your desk, riding along with technicians, capturing real pest problems, showcasing our people, and finding creative ways to make pest control interesting, relevant, and memorable.
You'll also build a scalable content system that allows us to consistently capture and publish compelling stories from branches across the country.
Your mission: Make Mira recognizable, trusted, and top of mind when homeowners need pest control.
What You'll Own
Content Creation & Storytelling

• Develop creative concepts, hooks, and content series that capture attention, educate, entertain, and build trust.
• Shoot, edit, and produce engaging short-form video and photo content.
• Capture authentic footage with technicians, customers, and branches: treatments, pest discoveries, before-and-afters, customer experiences, and behind-the-scenes moments.
• Research and identify relevant trends, formats, and storytelling opportunities worth adapting to Mira.
• Handle everyday editing independently and collaborate with our creative team on more advanced production.

Organic Social Media

• Own Mira's corporate Instagram, Facebook, TikTok, and YouTube Shorts accounts.
• Plan, produce, schedule, and publish a consistent stream of engaging content.
• Develop platform-specific hooks, captions, formats, and calls to action.
• Continuously test creative concepts and improve based on reach, retention, engagement, and audience response.
• Build an authentic, recognizable brand voice across every platform.

Multi-Market Content & Local Presence

• Develop a scalable system for technicians and branch teams to capture and submit usable content from across our markets.
• Produce geographically relevant content featuring local technicians, pest issues, seasonal trends, and community involvement.
• Create repeatable social media launch kits for new markets and branches.
• Maintain an organized library of footage and creative assets by market, topic, and intended use.

Paid Advertising Creative

• Partner with our paid advertising team to develop a steady pipeline of authentic video footage, testimonials, UGC-style content, and creative concepts.
• Identify high-perf

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d what to make next.

• Owner's mindset. You run the accounts yourself, build the systems behind them, and own the results.

What Success Looks Like

• Brand Awareness: Mira consistently reaches relevant homeowners and becomes increasingly recognizable across its markets.
• Brand Trust: Our content showcases authentic people, experiences, and expertise that make homeowners more comfortable choosing Mira.
• Creative Performance: A steady supply of compelling content and creative concepts supports both organic growth and paid advertising performance.
• Market Coverage: We consistently generate authentic, locally relevant content across our service markets.
• Operational Scalability: A repeatable content system allows us to grow our presence without proportionally increasing production resources.
• Continuous Improvement: Creative decisions are guided by testing, audience feedback, and measurable results.

Why This Role Is Different
You'll have creative ownership, access to real stories and people, and the opportunity to help build the social presence of a rapidly growing national home services brand.
We're looking for someone who doesn't just know how to post content, but knows how to make content matter.
Role Details

• On site in Lindon, UT, Monday to Friday.
• Full time, salaried, on the Marketing team.

Compensation & Benefits
Mira offers a competitive compensation package, which includes:

• Base salary of $50,000 to $60,000, based on experience
• Performance-based bonus
• Comprehensive benefits package: health, dental, vision, life, and disability insurance, with 401(k) matching
• Paid time off

Final compensation will be based on the candidate's experience, qualifications, and the scope of the position.
How to Apply
Submit your resume and a portfolio featuring 2–3 examples of short-form content you've personally created. Include your role in each project and any available performance results. Applications without a portfolio won't be reviewed.

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