Growth Marketing Specialist

The posting, as Muck Rack wrote it

Muck Rack is trusted by thousands of organizations around the world to understand how their brands show up across news, social media and AI-generated answers.

Our AI-powered platform connects the entire PR workflow in one place, helping communications teams manage media relationships, understand the conversations shaping their brands, take action and measure their impact. Combined with analyst-led Media Intelligence and advisory services, Muck Rack turns signals into insights and insights into action.

Founder-controlled and growing profitably and sustainably, we have the freedom to build forward-thinking products, put our customers first, and offer an inclusive culture that welcomes diverse perspectives.

We're looking for a detail-obsessed, fast-learning Growth Marketing Specialist to help us turn muckrack.com into a high-performing growth engine.

You'll build the pages our campaigns run on, and you'll own the analytics that inform the strategy. You’ll focus on web production from turning briefs and Figma files into live, fast, well-structured pages and on measurement and optimization with GA4 and Google Tag Manager, attribution, and A/B testing.

What you'll do

Web production & project management

• Build and release landing pages, templates, and new site sections in our CMS, working from Figma files and campaign briefs
• Coordinate with design, content, product marketing, and engineering to get work into a sprint plan based on a quarterly roadmap
• QA every launch across browsers and devices before it goes live
• Protect site health on every release: redirects, canonical tags, metadata, page speed, and accessibility basics

Web analytics & optimization

• Own Google Analytics 4 and Google Tag Manager by remediating what's broken, then build and maintain a clean event taxonomy, dataLayer, and conversion tracking in partnership with Marketing Ops and Analytics teams.
• Make campaign attribution trustworthy: UTM governance, channel definitions, and being the person who can answer where a given session came from
• Run our A/B testing program end to end with hypotheses, variants, instrumentation, and next steps.
• Turn analytics into digestible insights for marketing stakeholders

How success will be measured in this role

• Analytics we trust: conversions attributed correctly, reporting that reconciles, and no measurement outages
• Campaign pages launched on schedule, with marketers increasingly able to launch and update pages themselves
• A running A/B testing cadence with clear learnings and real iteration
• No SEO or tracking regressions introduced by site launches

If the details below describe you, you could be a great fit for this role

• 2–4 years in web production, digital marketing, growth marketing, or marketing operations
• Hands-on experience building pages in a modern CMS or visual site builder like Contentful, WordPress, HubSpot, Webflow or similar
• Hands-on experience in Google Tag Manager and Google Analytics 4

[…]
eam, we do have limitations on where we can hire and maintain a list of acceptable working locations based on job function. If we are unable to hire in your current location for the role for which you applied, you will be notified via email. While we enjoy many benefits as a permanently distributed and remote company, we cannot always support relocation or extended travel and have guidelines in place to ensure compliant work away from your designated permanent residence.

#LI-Remote

Please note: For detailed information regarding our GDPR and/or CCPA compliance policies, including how we handle personal data and privacy rights, kindly refer to the email correspondence accompanying this application.

Muck Rack does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to Muck Rack will be considered Muck Rack property, and Muck Rack will not pay a fee should it hire the subject of any unsolicited resume.

Muck Rack considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

Note to applicants/job seekers: We have recently been made aware of scams impersonating Muck Rack’s HR team. Please be cautious of these attempts to elicit banking or other financial or sensitive information. Muck Rack will never request financial information during the interview process, and follow ups for interviews or next steps will always come from an ‘@muckrack.com’ email address. If you are contacted by anyone from a different domain who claims to be from Muck Rack, please forward the communication to legal@muckrack.com .