Manager, Product Design, Growth (Upper Funnel)

The posting, as Mural wrote it

ABOUT THE TEAM

At Mural, we’re reimagining how teams think and create together. The Design and Research team brings clarity to complexity, shaping experiences that help people collaborate, ideate, and solve problems visually. We partner deeply with engineering, product, and research to invent the next generation of collaborative work combining craft, systems thinking, and bold exploration.

YOUR MISSION

As a Lead Product Designer focused on Growth, you’ll define how Mural earns user trust at the moments that matter most when someone first encounters the product's value, decides to go deeper, or chooses to stay.

This is end to end growth journey ownership. It's about designing the logic of how Mural grows: the moments where clarity converts, where friction is a design failure, and where the line between growth and product quality either holds or breaks. You'll work across discovery, activation, and pricing surfaces, onboarding paths, upgrade flows, lifecycle touchpoints, and in-product nudges. Most importantly, you'll orchestrate how those surfaces work together and set the standard for how growth design is practiced at Mural.

You'll succeed if you can bring full journey thinking, rigor and craft to a domain that often defaults to shortcuts and if you can help a cross-functional team understand what good growth design actually looks like.

WHAT YOU'LL DO

PLAYER RESPONSIBILITIES (INDIVIDUAL CONTRIBUTOR WORK)

• Define high-quality, user-centered discovery, activation, and monetization experiences across problem to success flows, upgrade flows, pricing surfaces, and lifecycle touchpoints — setting patterns that scale across the platform.
• Work from concept to production, delivering thoughtful UX, polished visual design, and vibe coded prototypes that help the organization understand direction, risk, and value.
• Use behavioral data as a primary design input: interpret funnel metrics, experiment results, and user signals to inform design decisions, not just validate them.
• Design and lead experiments across acquisition, activation, and expansion funnels — from hypothesis formation through read-out, in close partnership with product and data science.
• Establish reusable growth patterns in Mural's design system that balance clarity, persuasion, and long-term user trust.
• Partner with engineers to ensure accurate, high-quality implementation of flows and components.

COACHING RESPONSIBILITIES (PRACTICE LEADERSHIP & MANAGEMENT)

• Directly manage one to three designers on the growth surface: run regular 1:1s, set goals, give performance feedback, and support their career growth.
• Balance IC output with people leadership — this is a hands-on management role, not a full-time management track. Expect the majority of your time to remain in design work.
• Model how to hold craft and commercial intent simultaneously — showing peers what it looks like to design for conversion without compromising user trust.
• Mento

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oss-functional partners make smart, user-centered decisions.

• Comfort operating in spaces where patterns don’t yet exist and playbooks need to be written.

ALSO GREAT IF YOU BRING

• Experience with pricing architecture, packaging strategy, or monetization model design.
• Deep experience mapping and designing activation journeys — the full arc from first action to genuine value realization.
• Hands-on experience using AI-assisted tools and vibe coding to prototype growth flows, simulate behavioral nudges, and stress-test funnel logic in motion — treating code as a design material for rapid exploration.
• Background in organic acquisition or activation funnels at scale.
• Familiarity with AI-assisted experiences or contextual intelligence in growth flows.
• Experience working with data science teams on experimentation frameworks or causal inference.
• History of shaping 0→1 growth systems or redesigning broken acquisition or retention loops.

WHY YOU’LL LOVE MURAL

You’ll help shape how millions of people discover value in Mural, understand what the product can do for them, and make confident choices about their journey. You’ll design experiences that balance business goals with user trust, clarity, and delight. You’ll collaborate with thoughtful partners who care about evidence, craft, and outcomes.

At Mural, we “drink our own champagne” and use our product daily to collaborate, ideate, and prototype together. This role is Canada Remote. Your design work will shape how millions of people around the world collaborate.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.

EQUAL OPPORTUNITY

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.