Lifecycle Marketing & Automation Manager

The posting, as MyFunded Futures wrote it

At My Funded Futures, we’re transforming the world of proprietary trading by giving traders the capital, tools, and community they need to succeed.

We blend innovation, transparency, and performance to create opportunity — helping traders scale faster and smarter. If you’re passionate about fintech, financial markets, and data-driven growth, you’ll fit right in.

Explore our open roles below and see how you can help us shape the future of funded trading.

Position Summary
MyFundedFutures is seeking a Lifecycle Marketing & Automation Manager to help us build smarter, more connected, and more effective marketing experiences across the customer lifecycle.

This role combines lifecycle marketing, marketing automation, loyalty program management, and marketing technology expertise. You’ll own the hands-on execution of lifecycle campaigns and loyalty initiatives, while proactively identifying opportunities to improve customer engagement, retention, and operational efficiency through automation, segmentation, and connected marketing systems.

We’re looking for someone who understands both the marketing strategy behind a campaign and the technical execution required to bring it to life. You should be comfortable developing ideas, recommending solutions, connecting platforms, and independently building and optimizing campaigns—not simply following a set of instructions.

Strong, hands-on HubSpot experience is essential, but your ability to think strategically about how marketing technology can drive better business outcomes is just as important.

Key Responsibilities
Lifecycle Marketing & Automation

• Build, execute, and optimize lifecycle marketing campaigns across email and other relevant customer communication channels.
• Develop automated customer journeys supporting onboarding, activation, engagement, retention, loyalty, and re-engagement.
• Proactively identify opportunities to improve customer experiences and marketing performance through behavioral triggers, personalization, segmentation, and automation.
• Collaborate with marketing leadership to translate business objectives into actionable lifecycle campaigns and programs.
• Monitor campaign performance and recommend improvements based on customer behavior, engagement, and business results.

Loyalty Program Management

• Own the day-to-day marketing execution and operational management of our customer loyalty program.
• Develop and manage loyalty communications, reward campaigns, automated journeys, and member engagement initiatives.
• Partner with Product and other internal teams to support loyalty program functionality, integrations, and new initiatives.
• Identify opportunities to increase loyalty participation, reward redemption, customer engagement, and retention.
• Track program performance and recommend improvements to the member experience and overall effectiveness.

Marketing Technology & Integrations

• Serve as a primary marketing owner and hands-on administrator of Hub

[…]
ttribution, and customer behavior analytics.

• Background in B2C, e-commerce, fintech, subscription, or other high-volume digital businesses.

What Success Looks Like

• Lifecycle campaigns and automated customer journeys are consistently executed, monitored, and improved.
• Our loyalty program is actively managed, with initiatives that increase customer participation, engagement, and retention.
• HubSpot and connected marketing platforms operate as an integrated, reliable marketing ecosystem.
• New opportunities for automation, personalization, and customer engagement are proactively identified and implemented.
• Marketing campaigns are launched accurately and efficiently, with clear performance visibility and minimal rework.
• The team benefits from a marketing automation expert who can independently recommend and execute solutions—not just complete assigned tasks.

EEO Statement

Equal Employment Opportunity My Funded Futures is an equal opportunity employer. We believe that diversity drives innovation and success. We are committed to building an inclusive environment where every team member feels valued, respected, and supported—regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic.

Pay Transparency

In compliance with pay transparency laws, My Funded Futures provides compensation ranges in job postings where required. Final compensation may vary based on experience, qualifications, and location. We also offer comprehensive benefits and performance-based incentives.

Accessibility / Accommodation Statement

If you require assistance or an accommodation during the application process, please contact our HR team at careers@myfundedfutures.com.

Work Authorization

Applicants must be authorized to work in the applicable country without employer sponsorship. The Company does not offer visa sponsorship or immigration assistance for this position.