Director of Product Marketing

The posting, as Nametag wrote it

Director of Product Marketing

Remote, US

About Nametag
Nametag is building the future of secure digital identity. Our mission is to protect every human identity to restore trust in the AI era. We bring workforce-grade identity verification into the enterprise to verify the human behind accounts and critical actions. Today, global enterprises use Nametag across their workforce to prevent social engineering and deepfake impersonation attacks.

The Role

Nametag is hiring a Director of Product Marketing to own positioning, launch, and sales enablement for Nametag's core identity verification platform and its solutions; the account-recovery and helpdesk workflows most of today's revenue and pipeline run through. This is a senior, individual-contributor role for someone who has carried product marketing end to end at a B2B security company before: positioning that holds up under a CISO's scrutiny, launches that ship with sales enablement attached instead of following weeks later, and competitive claims a competitor's own product marketer would call fair. You'll be the person other teams turn to for the accurate, current answer on how Nametag describes itself across sales conversations, the website, analyst briefings, and every deck in between.

Role Overview

As Director of Product Marketing, you will own positioning and messaging for Nametag's core identity verification platform, and be the point of accountability for keeping that message consistent as the company grows quickly. You will lead messaging and materials creation for new product launches, build and maintain the sales enablement and competitive materials our go-to-market teams rely on daily, keep strict documentation of all product features and new releases, and partner closely with Sales, Customer Success, Growth Marketing, Channel Partnerships, and Product Management. You’ll also have particularly close ties to the ITSM and IAM integration ecosystem (Okta, ServiceNow, Microsoft Entra ID, Zendesk).

What you’ll do

Positioning & Messaging

• Own Nametag's core-IDV narratives, and serve as the arbiter of how they're positioned across every customer-facing surface.
• Maintain and enforce the company's messaging and style guide: sourcing rules, canonical terminology, approved claims, so the same product doesn't end up with different language in the market at once.
• Translate product capabilities into messaging that holds up for a CISO, a security/IAM leader, an IT leader, and a helpdesk leader; the buyers and influencers Nametag sells into.

Product Launches & Go-to-Market

• Own the go-to-market plan for new core-platform and solution modules and features from kickoff to launch: messaging, positioning, sales enablement, and cross-functional coordination with Product, Engineering, Marketing, and Sales.
• Build repeatable launch frameworks: messaging pillars, soundbites, ICP and stakeholder mapping, objection handling, so each launch doesn't start from a blank page.
• Define and t

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similar) is a strong plus.

• Excellent, disciplined writing. Comfortable being the person who enforces consistent terminology and voice across a fast-moving team, not just the person who writes copy.
• Experience with sales enablement tooling (e.g., HubSpot) and building or maintaining ROI/TCO models is a plus.
• A strong sense of ownership: comfortable being the final word on message consistency at a small, fast-growing company where that job doesn't yet have a lot of scaffolding around it.
• Enthusiasm for integrating AI tools like Claude into your everyday workflow; a keen sense of the difference between “AI slop” and AI-generated assets.

What We Value

• Intellectual horsepower. Quickly grasping complex technical and business concepts.
• Kindness and integrity. Earning trust is central to how we build relationships with customers and colleagues.
• Bias for action. We move quickly to deliver impact and protect our customers against fast-moving threats.
• Ownership mindset. You care about uptime and stability the way a founder cares about the product.

Culture & Perks

At Nametag, we believe trust starts with how we treat each other. We're a remote-first team that values autonomy, inclusivity, and collaboration, with regular in-person time to stay connected and innovate together.

• Remote-first: Work from anywhere in the US. Our team spans Seattle, San Francisco, Ann Arbor, Denver, New York City, and beyond.
• Off-sites: We bring the team together once per quarter for in-person collaboration, often off-site in new places.
• Flexible schedules: Work in your own time zone; we align key meetings across a shared window.

We Offer

• Competitive salary at $150,000-$175,000 base
• Meaningful equity ownership
• Comprehensive health benefits (medical, dental, vision)
• Flexible paid time off
• Quarterly team off-sites and travel support
• New computer hardware and equipment
• An inclusive environment where your voice has impact and your work drives change