Go To Market Analyst

The posting, as Nava PBC wrote it

About Nava

Nava is a consultancy and public benefit corporation working to make government services simple and effective. Since 2015, federal, state, and local agencies have trusted Nava to help solve highly scrutinized technology modernization challenges.

As a client services company, we guide agencies constrained by legacy systems to a future with sharp user experiences built on secure, reliable, fault-tolerant cloud infrastructure. We bill for our time, offering our expertise and problem-solving approach to help our government partners enhance their digital products and services. People are at the heart of our work, from members of the public who rely on benefit programs to government agency staff. Through human-centered design and modern engineering best practices, we help our government partners understand user needs and deliver on their missions more effectively. This focus gives everyone at Nava the opportunity to do work that is meaningful, impactful, and deeply connected to public good.

Position summary

The Go-to-Market (GTM) Analyst supports Nava's Go-to-Market function as it's being built — helping connect Business Development, Delivery, Comms, and Solutions so GTM activity moves smoothly across the organization rather than in silos. This person executes outbound campaigns and tracks their performance, designs and builds lightweight workflows and automations that close gaps between teams, and uses AI tools to speed up research, drafting, and prototyping — with clear judgment about what needs human review before it ships. They understand Business Development and Capture well enough to weigh in on pipeline decisions and connect GTM work back to what Business Development actually needs.

What you'll do

• Map how work currently moves through Nava for GTM-relevant activities (lead handoff, content requests, campaign approvals, competitive intel sharing); identifying where it breaks down
• Design and build lightweight workflows and automations (e.g., Zapier, Salesforce automation, light scripting) that close those gaps; looping in Engineering for anything requiring production-grade build
• Maintain documentation for GTM processes and tools so the function doesn't rely on tribal knowledge as the team grows
• Sit in relevant growth meetings; asking informed questions and flagging risks or gaps
• Review bid/no-bid memos and opportunity assessments; providing written input grounded in market and campaign data
• Connect GTM activity (campaigns, workflows, tooling) back to what Business Development and Delivery actually need, rather than building in isolation
• Build, launch, and manage outbound campaigns (email, LinkedIn/social) targeting prospective government clients and partners
• Set up and maintain tracking for campaign performance; reporting results against goals
• Keep campaign data clean and visible in Salesforce (and/or other relevant tools) for Business Development and leadership
• Use AI tools to prototype workflows,

[…]
to support in-office travel when applicable

Supportive culture — A collaborative and remote-friendly team environment where people genuinely care

Location

We have fully remote options if you reside in one of the following states:

Alabama, Arizona, California, Colorado, Connecticut, DC, Delaware, Florida, Georgia, Illinois, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, North Carolina, New Jersey, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Texas, Tennessee, Utah, Virginia, Washington, Wisconsin

*If you are not living in one of the states listed above, unfortunately, you will not be considered for a position at this time.

Stay in touch

Sign up for our newsletter to find out about career opportunities, new partnerships, and news from the broader civic tech community.

Please contact the recruiting team at recruiting@navapbc.com if you would like to request any form of reasonable accommodation during the application or interviewing process.

We participate in E-Verify. Upon hire, we will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. This role requires you to work from the contiguous United States.

Equal Employment Opportunity

Nava is committed to providing equal employment opportunities without discrimination or harassment on the basis of race, gender and/or gender identity or expression, color, creed, religion, religious creed, age, national origin, ethnicity, disability, veteran or military status, sex, sexual orientation, reproductive health autonomy, pregnancy, childbirth, and medical conditions related to pregnancy or childbirth, genetic information, domestic violence victim status, marital status, citizenship status, or any other characteristic protected by law. Nava prohibits any such discrimination or harassment. This policy applies to all employees, applicants, contractors, and temporary workers of Nava.