Performance Marketing Manager

The posting, as NerdWallet wrote it

At NerdWallet, our mission is to bring clarity to all of life’s financial decisions so people can move forward with confidence. We’re building a team of exceptional Nerds in an inclusive, flexible, and candid culture where you’re encouraged to grow, take smart risks, and be yourself. Whether you work remotely or in an office, we support how you thrive and invest in your well-being, development, and impact.

We're looking for a paid media lead with a history of success in SEM, youtube, and display, to drive customer acquisition across multiple financial services verticals. Experience driving marketing results with Claude or Chat GPT is highly desirable.

This is both a hands-on and strategic role: you'll build the roadmap, launch and optimize campaigns , and partner with analytics, business, creative, and engineering to continuously drive value for our customers and business. Success here requires strong data/creative/ monetization skills, a high degree of initiative, and a vision for paid marketing tactics and experiences in the age of AI.

This role reports to the Managing Director.

WHERE YOU CAN MAKE AN IMPACT

Strategy & Campaign Ownership

• Own paid marketing strategy, execution, and performance across multiple verticals, aligning campaigns to each vertical's growth targets, funnel dynamics, and audience needs
• Build campaign structures across SEM, youtube, display, Open AI, and other platforms as needed
• Set objectives, bidding strategy, audience approach, budget allocation, and conversion events per campaign
• Manage campaigns end-to-end: setup, QA, pacing, troubleshooting, optimization
• Build testing plans for new verticals, bidding strategies, conversion events, creative angles, and funnel experiences

AI Utilization

• Use AI tools to enhance and accelerate traditional marketing functions
• Use AI as your own personal agency - building high quality creative, data insights, and landing pages, etc to overcome blockers and limited resources
• Combine your own deep understanding of paid marketing with AI tools for novel and innovative purposes.

Optimization & Performance

• Monitor marketing performance and diagnose CTR, CVR, and Revenue and monetization issues, data/tracking issues, funnel friction, monetization problems, and/or lead quality.
• Make budget and pacing calls based on performance trends and business priorities
• Stay current on platform, algorithm, privacy, and ad product changes

Reporting & Stakeholder Communication

• Own recurring performance reporting — results, trends, learnings, risks, next steps
• Translate platform performance into business impact for vertical leads and leadership
• Communicate tracking issues, data discrepancies, and testing results clearly and proactively

Data, Tracking & Measurement

• Partner with data, analytics, and engineering teams to define measurement needs and map new conversion events
• Troubleshoot discrepancies between platform and backend

[…]
uarter and donate to your favorite causes with a company match

Plan for your future (And when you retire on your island, remember the little people)

• 401K with 4% company match
• Be the first to test and benefit from our new financial products and tools
• Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar
• Disability and Life Insurance with employer-paid premiums

If you are based in California, we encourage you to read this important information for California residents linked here https://www.nerdwallet.com/privacy-policy.

NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. We prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law, so all qualified applicants will receive consideration for employment.

NerdWallet will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act and the San Francisco Fair Chance Act, which requires this notice https://www.sf.gov/sites/default/files/2022-12/FCO%20poster2020_0.pdf, as well as the Los Angeles Fair Chance Act, which requires this notice https://dcba.lacounty.gov/wp-content/uploads/2024/08/FCOE-Official-Notice-Eng-Final-8.30.2024.pdf.

NerdWallet participates in the Department of Homeland Security U.S. Citizenship and Immigration Services E-Verify program for all US locations. For more information, please see:

• E-Verify Participation Poster (English+Spanish/Español https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf)
• Right to Work Poster (English) https://www.uscis.gov/sites/default/files/USCIS/Verification/E-Verify/E-Verify_Native_Documents/OSC_Right_to_Work_Poster.pdf / (Spanish/Español) https://www.uscis.gov/sites/default/files/USCIS/Verification/E-Verify/E-Verify_Native_Documents/OSC_Right_to_Work_Poster_ES.pdf

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