Director, Sales (Core & Supplemental)

The posting, as Newsela wrote it

Why You’ll Love This Role

Newsela is seeking a strategic, high-growth Director of Sales to lead, scale, and inspire our Core Curriculum and Supplemental sales organization. Reporting directly to the Sr. Director of Sales, you will oversee the Sales Managers and Account Executives driving the expansion of Newsela’s core curriculum and Newsela supplemental portfolios with an immediate strategic focus on balancing how to amplify the successful national supplemental and California core strategy nationally.

In this role, you will lead through frontline managers to build high-performing sales teams, architect regional go-to-market strategies, and partner with district- and state-level education leaders. You will foster a positive, "people-first" high-performance culture while establishing predictable revenue models, refining enterprise sales plays (utilizing MEDDPICC), and positioning Newsela as the premier core curriculum partner across school districts.

What You’ll Be Doing

Strategic Leadership & Revenue Growth

• Drive Regional Strategy & Quota Achievement: Accountable for consistently meeting or exceeding sales targets across new logo acquisition, and expansion for both supplemental and core.
• Build & Scale Talent: Recruit, hire, coach, and retain top-tier frontline Account Executives that can effectively balance selling core and supplemental Newsela products in adoption and open territory.
• Pipeline Oversight & Strategic Forecasting: Deliver precise, reliable monthly, quarterly, and annual regional revenue forecasts to executive leadership. Maintain rigorous pipeline discipline across teams, ensuring a minimum of 2.5x pipeline-to-quota coverage at all times.

Management Coaching & Operational Excellence

• Cultivate a High-Performance, "People-First" Culture: Lead through frontline leaders by creating an environment that empowers teams, celebrates wins, and establishes repeatable best practices across territories.
• Manager & Deal Coaching: Conduct regular deal and pipeline reviews with Sales Managers and Senior AEs. Leverage methodologies like MEDDPICC and insights from tools such as Gong to coach on complex K-12 procurement, school board approval navigation, and multi-year adoption cycles.
• Performance & Territory Management: Guide managers in designing and executing comprehensive regional territory plans. Oversee team performance management on a weekly, monthly, and quarterly basis, providing actionable feedback and establishing gap-to-goal strategies when necessary.

Market Execution & Field Engagement

• Executive & Field Modeling: Travel up to 30–40% within the region to co-sell, model leadership behaviors in the field, and build executive relationships with key district superintendents, county office leaders, and state adoption decision-makers.
• GTM Alignment: Shape Newsela’s go-to-market approach for core subjects (including Core ELA/ELD) and supplemental subjects (ELA, Social Studies, STEM, Writing). While California is

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lthy: mind, body, and soul.

• Work From Home: We are a fully remote company. We provide a monthly tech stipend to support your WFH needs!
• Supporting ALL Families: Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more!
• Financial Wellbeing: Invest in your future with our 401(k) plan, which includes a employer match to help you build long-term financial security.
• Time Off: Flexible PTO, paid sick time off, company holidays plus winter break (Dec 24th - Jan 1st).
• Professional Development: Newsela offers an annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth within their current role and career aspirations at Newsela.
• Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.

About Newsela

Newsela is a leading education technology company dedicated to meaningful classroom learning for every student. We deliver integrated, AI-powered solutions designed to unlock student engagement, empower teachers, and drive meaningful learning outcomes. Our suite of products supports knowledge and skill development, writing practice, daily instruction, assessment, and data-informed decision-making across K–12 classrooms. Grounded in learning science research, Newsela’s solutions integrate content, assessment, and analytics to help educators track progress, understand student outcomes, and deliver high-impact instruction that supports every learner.

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Final compensation will be determined based on the candidate’s individual skills, qualifications, and experience. Total compensation for this role also includes incentive stock options and benefits. This role will also will also be eligible for variable compensation.

On-Target Earnings (OTE) Range
$250,000 — $280,000 USD