Marketing Manager

The posting, as Next Insurance wrote it

ERGO NEXT's mission is to help entrepreneurs thrive. We’re doing that by building the only technology-led, full-stack provider of small business insurance in the industry, taking on the entire value chain and transforming the customer experience. Simply put, wherever you find small businesses, you’ll find ERGO NEXT. Since 2016, we’ve helped hundreds of thousands of small business customers across the United States get fast, customized and affordable coverage. We’re backed by industry leaders in insurance and tech, and we still have room to grow — that’s where you come in.

This exciting new role sits on our Agent Marketing team. We drive acquisition of new commercial agents, activation of newly appointed agents, and growth of our relationships with existing agencies. We also enable our territory managers in the field and co-market with our aggregator partners. We’re an agile, data-driven team that tests quickly, learns from the results, and builds on what works.

What You’ll Do

Email Marketing via Bloomreach

• Build campaign templates
• Set up email campaigns and email journeys; set deployment criteria with review from a manager or senior team member
• Set up logic in email journeys; create A/B testing and targets
• Send comms to Agent Support Team
• Investigate and troubleshoot email-related issues, escalating to senior team members as needed
• Support miscellaneous reporting/email attribution analysis requests
• Maintain the Agents Marketing Calendar

Marketing Management

• Assist in creating and coordinating incentives for the agency channel
• Create incentive flyers and promotional materials; track results and communicate them to the team
• Manage the incentive platform: Tremendous.com
• Support gift-giving initiatives for the agency channel, including researching vendors and coordinating fulfillment:
• Automate gifts via Swag.com
• Manage inventory and delivery
• Track spend against an established budget
• Plan and coordinate specific campaigns like: Holiday Gifts, End-of-Year Awards, Top 50 Welcome gifts, etc.,
• Assist in the coordination of conventions
• Register sales representatives for their approved events
• Pack and ship conference equipment for each event
• Design and ship requested swag, flyers & handouts
• Report and track event follow-up and performance
• Develop marketing collateral & print assets
• Collect sales team requirements and help plan deliverables
• Create co-branded PDFs and presentations for partners in Adobe Acrobat Pro
• Create banners in Figma and apply them in email and ad campaigns
• Order business cards & marketing printouts

MarTech Project Support

• Support project management for marketing technology initiatives, such as data integrations and new product/portal rollouts, working closely with a manager or senior team member
• Help gather and document requirements from stakeholders across marketing, engineering, and data teams
• Coordinate wi

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XT employees are also potentially eligible for our annual performance-based incentive program, in addition to our benefits package, consisting of our partially subsidized medical plan, fully subsidized vision/dental options, life insurance, disability insurance, 401(k), flexible paid time off, parental leave and more.

US annual base salary range for this full-time position

$77,000 — $104,000 USD

Don’t meet every single requirement? Studies have shown that some underrepresented people are less likely to apply to jobs unless they meet every single qualification. At ERGO NEXT, we are dedicated to building a diverse, inclusive and respectful workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

One of our core values is 'Play as a Team'; this means making sure everyone has an equal chance to participate and make a difference. We win by playing together. ERGO Next Insurance is an equal opportunity employer and prioritizes building a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants of any type and do not discriminate based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job-related characteristics or other prohibited grounds specified in applicable federal, state, and local laws. ERGO Next's policy is to comply with all applicable laws related to nondiscrimination and equal opportunity and will not tolerate discrimination or harassment based on any of these characteristics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.