Sr. Marketing Analyst (Brazil & Argentina ONLY)

The posting, as Niche wrote it

About Niche

Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

About The Role

**We are currently recruiting for this role in Argentina and Brazil only. We will not be considering US based candidates at this time. All interviews are being held remotely. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.**

**Only applications/resumes written in English will be accepted.**

We are looking for an experienced, analytically rigorous, and collaborative Senior Marketing Analyst to own how Niche measures and improves the performance of its marketing engine, on both sides of the marketplace. This is a senior individual contributor role on the Analytics team, embedded day to day with the marketing and growth teams and reporting to the Manager of Operational Analytics.

The Senior Marketing Analyst is the analytical owner of two connected domains:

• B2B marketing and pipeline analytics: how marketing-sourced demand becomes qualified leads, opportunities, and closed business.
• B2C growth and registration analytics: how students and parents find Niche across acquisition channels, register, and convert into engaged users.

This is a deeply embedded role. You will sit in marketing, B2B, SEO, and lifecycle meetings and workflows, develop first-hand awareness of how data is actually being used, where the gaps are, and what's needed before it becomes a problem. You will be a strategic partner to marketing leadership rather than a reporting function: proactively surfacing insights, pairing them with recommendations and clear next steps, and staying with the work through the decision it informs.

What You Will Do

B2B Marketing & Pipeine Analytics

• Build the measurement foundation for how Niche markets to schools and districts: define which metrics matter, how they are calculated, and where the reporting lives, so the business can see what is actually working
• Bring rigor to questions such as which channels and campaigns produce pipeline that closes, what a marketing-sourced lead is actually worth, and where demand generation investment should go next
• Develop leading-indicator reporting that gives marketing and sales leadership early signal on pipeline health rather than a retrospective read
• Own the B2B attribution model in Marketo Measure, including touchpoint and channel definitions

[…]
zation and dashboarding platforms such as Streamlit, Tableau, Looker, or similar.

• Working knowledge of a modern data stack: Snowflake, dbt, and version-controlled analytics work.
• Comfortable with experimentation and quantitative methods: designing and reading out A/B and growth tests, sizing effects honestly, and knowing when a result is signal and when it isn't.
• A genuine practitioner of AI-assisted analytics: comfortable using tools like Claude Code in your own work, and rigorous about validating what comes back.
• Comfort operating as a senior IC: influencing without authority, working self-directed on complex and ambiguous problems, and mentoring peers.

Nice to Have

• Experience with Python or R.
• Direct experience with SEO analytics: indexation, page-level organic performance, and technical SEO measurement.
• Experience contributing to a semantic layer or self-serve metrics layer.
• Background in SaaS, education technology, or marketplace analytics environments.
• Experience in the education sector or working with schools and colleges.

Interview Process

Candidate experience is a top priority for our talent and hiring teams. We believe in providing a transparent, authentic and comprehensive interview process where you have the opportunity to learn about us while we get to know you and your experience. The interview process is outlined here:

Video Interview with Talent Acquisition Partner - 30 Minutes

Video Interview with Hiring Manager - 45 Minutes

Team Interview - 3 separate 30 Minute Interviews

• Case Study & Presentation

Hiring Manager follow-up - 30 Minutes

**We are currently recruiting for this role in Argentina and Brazil only. We will not be considering US based candidates at this time. All interviews are being held remotely. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.**

**Only applications/resumes written in English will be accepted.**