Community-Led Growth Senior Specialist

The posting, as Nubank wrote it

ABOUT NU

Nu serves more than 140 million customers, guided by a mission to fight complexity and empower people. The company has been leading an industry transformation through innovative products and human-centered services.

Proprietary technology and data at scale power Nu’s digital platform, built to promote financial access, advancement, and transparency. Its business model thrives on customer love and lower costs, feeding a flywheel of growth and profitability.

Visit our Institutional Page https://www.nu.com/2026-en

Community-Led Growth Senior Specialist (Emerging Markets)

ABOUT THE ROLE

As the Community-Led Growth Senior Specialist, you'll build acquisition inside communities Nu doesn't own — WhatsApp and Telegram groups, Reddit threads, diaspora forums — where access is earned, not bought, and where most channels have no native attribution. Once inside these spaces, you'll turn community and cultural insight into content, channel activation, and outreach that drives acquisition, activation, engagement, retention, and referral — always through organic, test-and-learn methods.

You will work as the marketing counterpart to a Growth Product Manager. You own community strategy, native content, and channel activation, particularly in social and other hard-to-track spaces where the audience already lives.

This role also works closely with Business Analytics. Because most of the channels you'll operate in have incomplete or no native attribution, contributing to credible proxy measurement — in close partnership with your Growth PM and Business Analytics — is as core to this job as the content and community work itself.

YOU'LL BE RESPONSIBLE FOR

• Build and scale community-led growth channels: find, seed, and grow presence inside WhatsApp/Telegram groups, Facebook groups, Reddit threads, and diaspora forums where the audience already congregates, without depending on paid or fully trackable channels.
• Develop culturally fluent community content and voice: write and produce content that reads as native to each community (a Reddit post, a WhatsApp broadcast, a group meme) rather than as an ad, calibrated to the trust dynamics of expat and global professional audiences across LatAm and EU geographies.
• Propose measurement approaches for hard-to-track channels: contribute proxy metrics, promo codes, and mixed-method measurement ideas in partnership with Business Analytics and the Growth PM, so channel impact can be argued with evidence, not anecdote.
• Run experimentation in a test-and-learn model, in lockstep with the Growth PM: translate community insight into testable hypotheses and campaign structures, working the same backlog and review cadence as the product side rather than a parallel one.
• Operate no-code/low-code growth tooling: build and maintain automation for community outreach and content distribution that scales without heavy engineering dependency.
• Scout and pilot emerging channels: track and test

[…]
translates research and behavioral signal into concrete channel and content decisions.

• AI Fluency: Builds or guides no-code/low-code AI automation for growth tooling; evaluates AI initiatives on ROI, effort, and risk rather than adopting tools for their own sake.

Location for this opportunity

• Miami, United States

OUR BENEFITS

• Opportunity of earning equity at Nu
• Medical Insurance
• Dental and Vision Insurance
• Life Insurance and AD&D
• Extended maternity and paternity leaves
• Nucleo - Our learning platform of courses
• NuLanguage - Our language learning program
• NuCare - Our mental health and wellness assistance program
• 401K
• Saving Plans - Health Saving Account and Flexible Spending Account
• Work-from-home Allowance
• Relocation Assistance Package, if applicable.

WORK MODEL FOR THIS ROLE

• Hybrid 2-3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration. For more details, visit https://building.nubank.com/nu-hybrid-work-model/

Explore how we build technology at Nubank

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Our recruitment process may involve the use of artificial intelligence–enabled tools, such as automated interview transcription and analysis, to support the evaluation process. Artificial intelligence is not used to make final hiring decisions; all decisions are made by human reviewers.

To maintain a consistent and fair process for every candidate, Nu does not provide individualized technical feedback. See how our policy works here https://script.google.com/a/macros/nubank.com.br/s/AKfycbwvrewE58oGSbRWIVv8CyCWN68GLxpPVsfYYXv-ZHg94QFsTJmi82rF1x0yt-OTs2W0DQ/exec