Senior Marketing Manager - US Product

The posting, as Nubank wrote it

ABOUT NU

Nu serves more than 140 million customers, guided by a mission to fight complexity and empower people. The company has been leading an industry transformation through innovative products and human-centered services.

Proprietary technology and data at scale power Nu’s digital platform, built to promote financial access, advancement, and transparency. Its business model thrives on customer love and lower costs, feeding a flywheel of growth and profitability.

Visit our Institutional Page https://www.nu.com/2026-en

ABOUT THE ROLE

We’re looking for an experienced, curious Product Marketing Lead to help define how we launch and grow our product in the US. This is a senior individual contributor role with a lot of leadership through influence. You’ll be the closest partner to Product and Growth teams on narrative, go‑to‑market, segmentation, and performance. You’ll shape the story, run launches end‑to‑end, and set the standard for how we communicate with customers.

You’ll join a small, ambitious team that values craft, velocity, and genuine collaboration. We test, learn, and iterate quickly — and we use AI heavily to multiply our impact. You’ll have room to drive strategy, roll up your sleeves on execution, and become a defining voice for product marketing in the US.

From day one, Product Marketing is at the table — shaping roadmaps with customer and market insight, defining full‑funnel marketing strategy, and keeping us aligned with long‑term business priorities and product success metrics. This is a high‑ownership role, building something new from the ground up.

This role is based in Miami, Florida.

WHAT YOU’LL OWN

BUSINESS & OUTCOMES

• Own key US product marketing outcomes for your area — e.g., awareness, engagement, and adoption — with clear, measurable impact.
• Turn company and product strategy into sharp positioning, segmentation, and GTM choices: where we play, who we focus on, and how we win in the US.

NARRATIVE & POSITIONING

• Own the end‑to‑end product story and value prop across key touchpoints so we’re clear, differentiated, and believable.
• Use market and customer insight (quant, qual, competitive) to evolve our value proposition and influence the roadmap.
• Partner with Product and Growth teams on pricing, packaging, and offers where relevant.
• Translate the product story into high‑impact web and landing experiences, working with Growth and Design so our site, landing pages, and in‑product surfaces tell a consistent story.

LAUNCH & GTM

• Lead messaging and go‑to‑market for major product and feature launches — from strategy and positioning through planning, execution, and post‑launch read‑outs.
• Design integrated GTM plans that connect brand, product, lifecycle, and performance channels.

CHANNEL, ACQUISITION & LIFECYCLE

• Design and run programs across in‑app, email, push, SMS, and emerging channels to drive acquisition, activation, engagement, and retention.
• Partner with Gr

[…]
, quantified business impact.

• Comfort with data and light analytics (self‑serve tools, dashboards, basic analysis tied to a clear narrative).
• Hands‑on experience using AI tools as a natural part of your day‑to‑day work.
• Based in Miami, Florida (or willing to relocate); hybrid in‑office.

NICE TO HAVE

• Experience across multiple areas (e.g., growth, brand, lifecycle, paid) and working with senior cross‑functional stakeholders.
• Experience in a regulated environment (financial services, etc.), partnering with Legal/Compliance/Risk on consumer communications.

We know no one checks every box. If you have a high degree of ownership, like working in a fast‑moving environment, and feel excited about helping build something meaningful in the US — we’d love to hear from you.

WORK SETUP

Location

Miami, US

Work model

[Hybrid / On-Site]

Office requirement

2 days per week at the office.

OUR BENEFITS

• Opportunity of earning equity at Nu
• Medical Insurance
• Dental and Vision Insurance
• Life Insurance and AD&D
• Extended maternity and paternity leaves
• Nucleo - Our learning platform of courses
• NuLanguage - Our language learning program
• NuCare - Our mental health and wellness assistance program
• 401K
• Saving Plans - Health Saving Account and Flexible Spending Account
• Work-from-home Allowance
• Relocation Assistance Package, if applicable.

Our recruitment process may involve the use of artificial intelligence–enabled tools, such as automated interview transcription and analysis, to support the evaluation process. Artificial intelligence is not used to make final hiring decisions; all decisions are made by human reviewers.

To maintain a consistent and fair process for every candidate, Nu does not provide individualized technical feedback. See how our policy works here https://script.google.com/a/macros/nubank.com.br/s/AKfycbwvrewE58oGSbRWIVv8CyCWN68GLxpPVsfYYXv-ZHg94QFsTJmi82rF1x0yt-OTs2W0DQ/exec