Product Development & Marketing Manager

The posting, as Nutrafol wrote it

Keep Growing with Nutrafol

We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.

Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You

The Product Development & Marketing Manager is a hands-on product innovation marketer who will help shape what we launch next. Sitting within the Product Development & Marketing team, this role turns consumer insights, clinical science and market trends into new products and line extensions across our dietary supplement and topical hair care portfolios, and guides them from early concept through stage-gate development to launch and beyond.

Reporting into the Sr. Manager of Product Development & Marketing, this role works across a dynamic portfolio of projects rather than a single fixed category, moving between dietary supplements and topical cosmetic innovation as business priorities evolve. You will partner closely with Brand Marketing, Consumer Insights, Education, Growth, Retention, Retail, Professional, Creative, Copy, Formulation, Packaging, Operations, Supply Chain, Regulatory, Legal, Quality and Clinical & Medical Affairs, serving as the day-to-day contact who keeps each project on strategy, on time and on budget across our multi-channel business, including direct to consumer, Amazon, healthcare professionals, salons and prestige retail.

Responsibilities

Competitive Landscape & Innovation Strategy

• Own the competitive landscape from the product perspective, tracking competitor launches, formulations, ingredients, claims, clinical results, pricing and packaging across supplement and topical hair care.
• Build and maintain a centralized competitive intelligence hub, including product benchmarks, claims and ingredient matrices and pricing architecture, that serves as the single source of truth for the team and cross-functional partners.
• Support the Sr. Manager and Consumer Insights team to bring consumer research together with competitive and product intelligence, organizing the combined view into clear opportunity assessments and product recommendations.
• Deliver regular competitive readouts that flag threats and whitespace, and use t

[…]
ance and product certifications for both dietary supplements and topical/cosmetic products.

• Proof packaging artwork and copy for accuracy, regulatory compliance and brand alignment.

Requirements

• 5+ years in product development, innovation and/or product marketing within supplements, OTC, beauty or personal care; hair care or skincare preferred
• Proven track record of taking products from concept to launch through a cross-functional stage-gate process, ideally across omnichannel businesses
• Demonstrated experience conducting competitive analysis and product benchmarking, with the ability to organize complex market and consumer information into clear, actionable recommendations
• Strong business acumen, including building business cases, forecasts and pricing recommendations
• Working knowledge of claims substantiation and regulatory considerations for structure/function and/or cosmetic claims (FDA, FTC & NAD), including taking claims through Regulatory and Legal review
• Experience writing product, creative and copy briefs that drive clear, on-strategy work
• Ability to translate complex scientific and technical information into clear, compelling, consumer-friendly language
• Highly organized and detail-oriented; thrives managing multiple projects and shifting priorities in a fast-paced environment
• Advanced Excel and PowerPoint skills; SPINS, Circana or Amazon data experience a plus
• Excellent written and verbal communication and cross-functional collaboration skills

Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.
Salary Range:
$120,000 — $130,000 USD