Demand Generation Manager

The posting, as Ocient wrote it

About Ocient

Ocient is building OcientAIQ™ – a complete ecosystem for delivering trusted agentic AI solutions at petabyte scale, for the organizations that can't afford to get AI wrong. Our customers protect networks, secure nations, and power the global economy. The problems we solve are genuinely hard, and the work matters.

Founded in 2016 by the team that built Cleversafe (acquired by IBM in 2015), Ocient is headquartered in Chicago with a remote-first global team. We are a carbon-neutral company backed by leading investors including Greycroft, OCA Ventures, In-Q-Tel, and Buoyant Ventures.

Do not contact Ocient directly to apply for a role. For security purposes, any applications received via email will be deleted.

Job Title: Demand Generation Manager
Location: Remote (US Based Only)

• We cannot sponsor or transfer any visas, of any kind now or in the future (ex. OPT, EAD, H1B, H4, etc.)

Estimated salary range: Base - $95,000 to $110,000

• The salary offered for this position will be based on a candidate's experience and skill demonstrated during interviews and other evaluations

Position Overview

We're looking for a craft-driven demand generation marketer to lead demand generation for OcientAIQ across digital acquisition, website conversion, and lifecycle marketing, turning digital, search, paid, and nurture programs into qualified pipeline.

In this role, you'll collaborate closely with Sales, Business Development, Solutions, RevOps, Product, Content, Communications, and the broader Growth Marketing team to understand who we're trying to reach, what matters to those buyers, and how digital and direct marketing can best drive repeatable growth.

Responsibilities

Digital Acquisition and Discoverability

• Own SEO and AEO (answer engine optimization) strategy and execution in partnership with our Content team and agency. That includes keyword and topic strategy across telecom, AdTech, financial services, and the public sector, improving technical SEO, and staying ahead of how search is shifting toward AI-driven answer engines.
• Own paid search, paid social, and remarketing across Google and LinkedIn. You'll manage budget, audiences, testing, optimization, and our agency partners against results.

Strategy and GTM Alignment

• Partner with Sales, Business Development, and GTM leads to understand the buyer journey by vertical, and shape how demand gen campaigns and programs support pipeline goals.
• Help determine the right mix of audiences, channels, content marketing, and offers for the buyers we're trying to reach.
• Use performance data to make recommendations on where we should invest more, where we should adjust, and what we should test next.
• Communicate plans, results, and recommendations across Sales, Business Development, Solutions, RevOps, Product, Content, Communications, and the broader Growth Marketing team.

Audience and List Strategy

• Build and maintain the audiences behind our campaigns, including segmentati

[…]
campaign messaging, and present plans and results to stakeholders across the business.

• A collaborative, cross-functional working style, with experience partnering closely with Sales, Business Development, RevOps, and content rather than working in a silo.

An Exceptional Candidate Will Have

• Experience marketing to telecom, AdTech, financial services, or the public sector.
• Experience marketing infrastructure software, data platforms or AI technologies.
• Familiarity with intent data platforms and tools like G2.

Interview Requirements: All interviews are conducted via video and require candidates to have their camera on for the duration of the session. The use of video filters, face-altering effects, or virtual backgrounds is not permitted for security and verification purposes.

We are not open to using an agency or staffing company at this time. We do not accept unsolicited agency or staffing resumes and we are not responsible for any fees related to unsolicited resumes.

Ocient is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex (including pregnancy status), sexual orientation, gender identity, national origin or ancestry, ethnicity, citizenship status, age, physical or mental disability, veteran status, marital status, parental status, genetic information, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, please contact recruiting@ocient.com for more information.

All official Ocient job postings and recruiting communications will come directly from our team via our Careers page, LinkedIn, or from an ocient.com email address. If you receive communication about a role from any other source, please treat it with caution and direct questions to recruiting@ocient.com .